Using proper hashtags on Social Media can further expand your exposure. Similar to using proper keywords to optimize your search engine results, hashtags allow you to put your content in front of targeted individuals.
For example, if I am tweeting (Twitter) a blog post about making money online. I can use the hashtag #makemoneyonline to display my tweet in the search results for people who are searching for #makemoneyonline.
It’s a very powerful and important tool, however, many people understand what it is, but don’t know how to utilize it properly.
Now that you know the importance of #hashtags for social media marketing, I will reveal a few tips that can help you be more effective when using #hashtags on Social Media.
Tips On How To Effectively Use #Hashtags
Tip #1. What Is Your Plan:
No matter what form of marketing you do, you should always have a plan. I always ask myself, what’s the message I’m trying to convey to my readers.
It all started from the content itself, the blog post title, the images that I choose, etc.
I have a planner that I’ve written for myself to select the appropriate #hashtags depending on the content and the message it’s trying to convey.— Planning ahead will not only save you time, but it also sets you up for success!
Tip #2. Test Your #Hashtags by Tracking It (Manual Method):
It’s hard to understand what’s working and what’s not if you don’t track the results. This is why I recommend testing the effectiveness of each #hashtags. What you can do is apply each #hashtag individually per tweet or post.
Instead of providing the actual URL of your blog post, you can use URL tools like Bitly.com to track the click-through rate.— Even though this is just a test, you still want to be as relevant as possible when selecting the #hashtag.
It sounds like a lot of work, but life is a lot of work! Trust me, the results are well worth it. This method will allow you to better use hashtags that are effective with what you are trying to market.
Tip #3. Use Tools To Help You Be More Effective:
Similar to keyword research tools like Jaaxy, there are tools that provide you with information on hashtags!
Hastagify is a tool that finds and analyses relevant hashtags for your audience. It’s also updated daily to keep you up-to-date with the current trends. It’s quite easy to use as well! All you have to do to get started is by typing in your keyword and the tool will generate relevant #hashtags.
You can then use the generated #hashtags to test and track based on tip #2.
Another benefit is that it allows you to see the popularity of each #hashtag to help you better your research. This tool is closely related to keyword research tools.
Besides finding relevant #hashtags. You can also use the results to see who your competitors are and which #hashtags they use frequently.— This is done on the Social Media platforms, not the tool itself.
The tool is not free, but they do have a 7-Day trial. I am not affiliated with them, so I won’t be making a commission from referring you to Hastagify.— Try it out and see for yourself!
Tip #4. Be Consistent With #Hashtags:
Well, being consistent applies to everything in life. For example, riding a bike…
The more you ride a bike, the better you become. The same can be said about blogging, internet marketing, working out, playing games, etc.
Keep in mind though, before you can be consistent with using effective #hashtags, you must first set up a plan, test and track each #hashtags, and repeat.— If you only try it out once but give up soon after… you will not see much results.
If you are not using hashtags right now on social media, you are leaving a lot of money on the table. Having amazing content, whether it’s on your blog or on social media doesn’t matter if no one sees it. Getting the right people in front of your content is what drives traffic and sales.
In the beginning, I didn’t know the importance of hashtags for social media marketing until I saw my friends instagram and twitter. He has very few followers and almost no likes on every one of his articles.
After taking a closer look, he is not utilizing any hashtags. So his social media posts are only reaching his small group of followers. I’m confident that if he utilizes hashtags in this social media marketing strategy, he will receive more views and likes.
I hope this was helpful! If you have questions, please leave a comment down below and I will try my best to help you out.