It’s quite discouraging when you’re pumping out content, but nobody is reading it. You see, when producing content, it is crucial that you try to create some sort of engagement with your readers. By doing so, you will increase the chance of conversion whether it is to collect an email address or to gain a sale.
One of the biggest mistakes I’ve seen from beginners is promoting products and services too aggressively. Obviously, nobody wants to work for free. There’s a reason why you’re blogging and chances are, it’s to make money.
When you’re shoving products and services down your readers throats, they’re not going to do it and you’ll eventually quit because it doesn’t work.
Like Neil Patel once said, “Ask a stranger to marry you. He or she will probably say no.” The reason why is because you have not built a connection, relationship, or trust with that reader.
If someone randomly comes up to you and ask you to buy their chocolate bars, you’re less incline to buy it. Where as, if your cousin comes up to you and tries to sell you chocolate bars, you’re probably going to buy it.— That is the power of relationship and trust.
Do you feel like you’re writing content for months and yet no progress? Well, in this article, I will go over reasons why people are not reading your content and what you can do going forward to prevent this from happening again. Without further ado, let’s get started.
You Don’t Have A Plan
Building a blog is not enough, you need to have a plan of action. With properly planning, you’ll be able to create quality content that ranks well and resonates with your readers.
For example, Why are you blogging? Who are you targeting? What are you trying to accomplish? With this in mind, you can now plan out the following when creating your contents:
- Headline
- Introduction
- Sub-headings
- Conclusion
- Keywords
- Images and Videos
With a plan, you’ll be able to create high quality content that actually drives sales. Also, a blog with poor planning will show through its contents. It will not make sense with no clear plan on what the blog is trying to accomplish.
Not Being Consistent
To build a loyal readership, you must be consistent with your work. Your goal is to create not only high quality content, but a reason for your audience to continuously return to your blog.
If you publish once per day, your readers will expect you to have new content once per day. If you start showing inconsistency, it will throw your audience off and eventually they’ll just stop coming back.
Obviously, you don’t have to post every day. Even if you decide to post ONCE per week, it’s okay as long as you stay consistent so your audience knows what to expect going forward from your blog.
You’re Not Writing For Your Audience
It’s okay to get into rambling mode here and there, but you must ask yourself who you are writing for. When producing content, it is important to keep your audience in mind. What are you providing to your readers? How are you solving their problems?
That’s why you should use a Keyword Research Tool like Jaaxy to see keywords people are searching for. This enables to me determine how big a problem is for my readers and how I can help them through my blog posts.
Half Ass Content
When people are searching for information, they expect to find answers. If you write half ass content, your readers will have trouble finding what they’re looking for. Not only does this piss them off, but it will also increase your bounce rate.
My recommendation is to provide as much information as you can. Get into details when trying to solve a problem and you’ll provide a better user experience and an increase in rankings.
Tip: When conducting content research, you can look at examples from your competitors. Are they providing enough information? Are they using images? Whatever they’re doing, you want to do it better.
In Conclusion
As long as you follow the tips above, you should start getting more people to read your blog posts. Remember, you are not writing for yourself and you don’t your only reader to be you anyway right?
In addition, Google will love you! You’ve heard people say SEO this, SEO that. When it really all boils down to user experience because that’s what Google and other search engines are catering to.
Keep in mind, there are millions of blogs out there, so what makes you so different? Give you readers a reason to stay.
If you have any questions, please feel free to leave a comment down below. ????????
Kind Regards,
Protected by Patchstack