Content marketing is a great way to drive organic traffic for the long-term, but only if it stands the test of time. After all, what good is high-quality content when it gets lost in the vast number of other available content online.
Definition of Content Marketing: a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.— Source: Google Dictionary
I’ve been told this from day one, writing content is step #1. The next step is your content marketing strategies that will help it stay effective long-term. So the next time you create a new piece of content. I want you to ask yourself a few questions.
In this article, I will go over the questions you should ask yourself before hitting the publish button. Without further ado, let’s get started!
The Questions You Should Ask Yourself
The following are questions that you should ask yourself during the production process of your content. I will also include answers to help you write content that will stand the test of time.
What is the purpose of your content?
When producing content, it is important that you know the purpose of your content. When it comes to content marketing, I always recommend writing to solve a problem.
For example, if I write an article about the top 10 money-making methods for newbies. It is designed to help newbies find methods to make money.
If you want results, you must have a clear objective of what you want to do. So my content not only solves the problem for my readers, but it also allows me to promote affiliate products in which I earn a commission per sale.
Keep in mind though, we’re all unique in terms of writing style. So make sure anything you write is highly engaging, so can you build a readership.
Are you writing evergreen content?
Evergreen content has no expiration date. It is content that will remain relevant for many years to come. When it comes to content marketing, you want to focus on longevity, not a quick spike.
So the next time you get ready to produce content. Make sure you ask yourself if the content you’re producing will be relevant to people years from now.
Let’s say you wrote 2 articles (you can only keep 1), both with over 1,000 words. Which one would you prefer to have? The one that becomes yesterday news after one day or the other that continues to generate traffic for years and years?
What search engines like Google love to see is up-to-date content. Unless you write for a news channel, you can always go back to your old blog posts and add updates.
Is Your Content Optimized For Search Engines?
SEO, search engine optimization is crucial to the success of your blog. After all, why wouldn’t you want search engines to showcase your blog post? It’s like having a free advertisement, but it still requires a bit of work.
If you want your content to stand the test of time. It is important that you make sure people can find it on search engines like Google.
This involves using the right keywords, producing quality content, title tags, meta descriptions, etc. One of your goals when it comes to content marketing is to get your content on the first page of Google.
Are people linking back to your content?
Linking building is a great way to increase your search engine rankings and build awareness. To achieve this, your content should be high-quality and easy to be shared.
I recommend adding some sort of share button on your blog to make it easy for those who would like to share your content on their own blog post or Social Media.
Let’s say someone who shares your article has 5,000 followers. That’s potentially 5,000 people who you wouldn’t have access to sharing your content with.
To help you build more links, I always tell my readers to create content that people just can’t believe exists. Wow them with your content and they’ll be more than happy to share it with their audience.
Why do certain pictures and videos go viral? It’s because it offers something that they just can’t resist to share. That’s what you want to do with your content.
Who are you writing for?
More specifically, are you writing for your readers? Let’s face it, people read for a reason. I wouldn’t read a weight loss guidebook if I’m not interested in losing weight.
The same applies to your blog. The content you produce should cater to your audience. If you don’t know who you’re writing for, then there’s no way it’ll be engaging.
Again, that’s why I emphasize writing to solve a problem. It’s very specific, so if someone stumbles upon my blog to learn how to make money online. That’s exactly what I’m going to write about.
A little tip for you, if you want to know what your readers are looking for. Simply ask them! Once in a while, I would send an email to my email list asking what they want me to emphasize on.
You can also research your competitors and see what’s working for them and create something far more superior. That’s why I view my competitors as inspiration.
To make content that stands the test of time. You need to have a plan on how to go about it. That’s why I recommend going over the questions above whenever you’re ready to produce a new piece of content.
It doesn’t matter if it’s a blog post, info-graphics, videos, etc. They are all the same. They are all designed for someone to consume and to better meet their needs. The longer the content is going to help make you money.
If you have any questions, comments, or concerns. Please leave a message down below and I will try my best to help you out!