You’ve probably heard me preach about writing quality content a million times by now, but that alone is not enough. Approximately 3 million blog posts are published each day, some good and some bad.
If you take a look at some articles on the internet, you’d be scratching your head wondering how they made it to the top. I’m not saying my blog is perfect because it’s far from that.
Why Writing Quality Content Is Not Enough
Writing quality content is not a walk in the park and it is absolutely necessary for the success of your blog or website.
It requires research and many revisions to ensure that it is truly a masterpiece.— If you are in a competitive niche like mine, you’ll want to learn how to get your content in front of the right people. Otherwise, what good is quality content if no one is going to read it?
But again, writing quality content just isn’t enough these days…
I am not discouraging you from writing quality content, but you should also learn how to market your content to ensure that it reaches your targeted audience.
Ideally, we would much rather pump out quality content, sit on it, and hope it gets on the first page or goes viral one day. Unfortunately, that’s just not realistic.
You Are Competing With Lots Of People
Unlike many years ago, blogging or having a website has become more accessible. The good news is, you can now create a website and start blogging on the same day. You’re no longer required to understand HTML or know how to code.
However, there’s always another side of the coin. The ease of creating a website is creating more competition for you. If you can do it with no prior knowledge, others can too.
Another factor to consider is, how inexpensive it is today to run a website. A typical web hosting service with the domain will only cost you around $100-$150 per year. That’s a minuscule investment with a high potential return.
With that in mind, if you only rely on writing quality content, it better be the best piece of work because you’re competing with many others like yourself.
You’re Not A Blogger. You’re A Content Marketer
Writing quality content is important, but learning how to market your content is even more important. Here are a few things to keep in mind:
- What is your business goals and objectives?
- What are you trying to accomplish? What is the purpose of your blog post? Does it correlate with your business goals and objectives?
- Revise your articles if it doesn’t offer value to your audience.
- Are you promoting your content? Social media is a great way to reach out to your audience. It’s absolutely free and it’s a great way to maximize exposure, so your hard work doesn’t go to waste.
- Analyze your traffic, where are they coming from? This allows you to see what’s working and what’s not. This allows me to improve my social media promotions.
This requires more work, but in the end, it’s totally worth it. Why let your effort go to waste when you’ve already produced content.
Is Your Content Actionable?
What is the purpose of your content? Let’s say you’re writing high-quality content that provides value to your audience, but does it convert?— That’s the million dollar question!
As a content marketer, you want your audience to take action after reading your article. It can be anything from making a purchase or converting your audience into subscribers, leads, and ultimately customers.
You will fail miserably even if you have great content, but it’s not actionable.
What you should do if your content is not actionable:
- Revise your content and ensure that there is a purpose.
- You don’t want to sound like a broken record! Your audience is looking for valuable information, not a hard-sell.
- Always include a call to action when you’re creating new content. Most people don’t take action on their first visit, so a call to action button to collect emails is necessary. A successful business strives on repeat customers, so it should always be a goal to connect with your audience. I wrote an article on how to be more successful with a sales funnel through email marketing. You can learn more about it by clicking here.
Writing high-quality content is very important, but alone it’s not enough. You can write the best article in the world, but someone who markets their content better will always outdo you.
You must take matters into your hands! You can’t rely on pure luck, hoping that it goes viral one day to earn you lots of money. Content production is just another step of the process.
If you don’t complete the entire process, your likelihood to succeed is massively reduced.
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