Why Your Website Needs A Blog!

Why Your Website Needs A Blog!
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Having traffic to your website does great wonders for you. First, it helps with motivation and it can potentially earn you money. However, not all traffic is deemed equal. As a starter, money might be an issue and that’s why I want to talk about why your website needs a blog.

In a blog, content is the core. Without content, your website is nothing but an empty shell. Back in the days, people used to view blogging as a recreational activity.

Now, blogging has been transformed into a method of delivering information to relevant audiences. Check out the blogging statistics below to see why it’s so important today!

Blogging Statistics:

  • 346 million people around the globe read blogs. Source: (the future buzz)
  • 77% of people who use the internet read blogs. Source: (Impact)
  • Internet users in the US spend 3x more time on blogs than they do on email. Source: (HubSpot)
  • 79% of people who shop online spend half their time researching products online. Source: (Impact)
  • As of 2016, 36% of Fortune 500 companies had a public blog. Source: (Statista)
  • 61% of U.S. online consumers have made a purchase based on recommendations from a blog. Source: (FactBrowser)
  • 89% of companies believe blogging will grow more important over the next five years. Source: (Impact)
  • Marketers who focus on blogging as a priority are 13 times more likely to see a positive ROI. Source: (HubSpot)
  • Leads from SEO have a close rate of 14.3%, compared to a close rate of 1.7% for email or print advertising. Source: (Search Engine Journal)

Blogging will not only allow you to promote and review products and services. But It will also help you rank better in organic search engines as long as you’re delivering quality content.

You don’t have to be an English major or someone with perfect grammar. You can be a successful blogger as long as you can deliver quality content that captivates your viewers.

A Brief Overview On Blogs

The first blog was created by Justin Hall in 1994. It was not known as blogs in the very beginning. It wasn’t until 1997 that the term weblog was created.

Blogging is now very common and a form of communication from companies, politicians, celebrities, and people like me and you. As a matter of fact, you can write just about anything on a blog!

There are people who blog about their life such as traveling to different places around the world while documenting the events and taking pictures.

Blogs can be used to review products and business. Many consumers would never buy a product until after they’ve done their research.

Blogs are now considered an important source for researchers or people who are interested in a particular niche in the market. If you run a successful blog, you can generate massive traffic.

Why Blogging Can Drive Massive Traffic

Blogs are content-based and are usually rich in keywords and keywords help blogs rank high in search engines like Google, Bing, Yahoo, etc. The keywords in blogs help search engines understand what the blog is about.

The Google search engine algorithms change frequently, so people think SEO is no longer effective. It’s actually not true, SEO has simply changed with the search engine algorithms.

To take advantage of SEO, all you have to do is write high-quality articles consistently with long-tail keywords with low competitions, and promote your posts on social media.

SEO might not generate you instant traffic, but the traffic will come over time. Your blog posts are the seeds that you plant on your website. Once the traffic comes, that is when you know it’s almost time for harvesting.

You Can Get Lots Of Opportunities With Blogging

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If you go to any popular business website, you will notice they have a blog of their own. A blog can be used for consulting, digital publishing, and e-commerce.

A blog can also be used to promote or offer information and help build trust through customer engagement.

Any business looking for success should never pass up on blogging because you can build a brand and credibility.

As you frequently publish up to date information, allowing guest blogging and other experts to offer their opinions, your credibility will also grow.

People buy from those they trust. Let’s use Apple Products as an example! Each year, new products are introduced to the market and people are always lined up for it, why?

The reason why is that they TRUST the company: Apple Products

How To Set Up Your Own Blog

You can set up your website and have it live in about 30 seconds! This is how I did it(: Sign up for a FREE Starter Account on Wealthy Affiliate by Clicking Here

After you signed up, you can click SiteRubix (Build Your Website Here) and follow the instructions to build your free website.

Or you can check out my latest course on how to start a blog for affiliate marketing.

How To Create Quality Content

Once you have a website, the blog should be a piece of cake. The most overwhelmed aspect of blogging is figuring out what you want to write about.

Let’s say your website is about losing weight, my recommendation is checking out articles online and social media to find out what is commonly discussed.

You should also get a pen and paper ready to take notes of questions being asked because the questions can be a topic for your future articles.

Writing a blog should be fun and easy because you are expressing yourself by offering information, reviews, suggestions, etc. There’s no right or wrong way to blog, all you have to do is be yourself.

Do you remember going to school and learning how to structure an essay? There is a structure in blogging too, but it’s very easy (:

  • You need a captivating title. This is very important because your viewers will not continue to read if the title is not interesting.
  • Capture the reader with the first sentence by making it sounds irresistible, that they feel they MUST keep reading.
  • Add some high-quality pictures. Blog posts that include images are rewarded with 94% more views!
  • Break the blog up into small paragraphs. This makes the post more visually appealing and easier to read.

When you are writing your content, you want to make sure you include your voice. When your viewers read your articles, you want them to be able to hear your voice.

If you are not comfortable writing, but you’re a great speaker. You can invest in transcription service. You can use it to convert your audio into text, but you should proof-read it before you publish it

Blogging Tips

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High-Quality Blog Posts With Consistency:

Earlier I mentioned your blog posts are the seeds of your website. Well, you also need to be consistent with new up to date content. You want to let your visitors know, you are active!

Your subscribers would also appreciate up-to-date content because they are seeking for current solutions. Also, if you are consistent with your high-quality content, you will also rank higher in search engines resulting in more organic traffic.

Using Proper Keywords:

Once you have decided what you want to post about, you need to use a keyword research tool to find low competition keywords to help your blog rank better.

Remember, keywords are what people are searching for! An example would be: How to sleep better at night.

Jaaxy is one of the most advanced Keyword Research Tool and it currently offers a free trial that allows you to search up to 30 keywords.

A keyword research tool will provide you with accurate data, so you don’t have to guess what keywords will perform well.

Make Sure Your Blog Posts Are Easy To Read:

Many people are visual like me. You should break down your paragraphs and make use of bold, italics, underline, and color.

You also want to include relevant pictures to make your articles more visually appealing!

Share On Social Media:

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Even if you have a great blog, without an audience, it is worthless! I recommend you share every post on Facebook, Instagram, Twitter, YouTube, Pinterest, and any other social media platform.

Your goal is to reach out to many people! If your article is relevant and helpful, people would share your posts with others generating you, even more, traffic☺

Build A Email List:

Every blogger should build an email list! This is not so you can spam your subscribers with information that is not relevant. Every subscriber you get is a potential customer, so you want to inform them of relevant products and services. Learn how to build an email list with AWeber.

Thanks again for reading our daily blog. I hope this was informative and if you have any questions, please leave a comment below!

Why Your Website Needs A Blog!
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20 thoughts on “Why Your Website Needs A Blog!”

  1. Hey!
    I just started blogging myself and your article realy helps me to get some motivation.
    You say that writing should be the easy part once you get to the point, but it's actually the hardest for me. i often know what I want to write but then I feel overwhelmed and lose motivation. Do I set thet challenge to high by presupposing at least 1500 words? Because I feel like this should be the bare minimum.

    Steve

  2. Hello Steve,

    Thanks for taking the time to leave a comment. My suggestion is don't focus too much on the amount of words in the beginning. You should just write until you feel like you've gotten the point across(: 

    Overall, even 1000 is fine(: If you look at my articles, they average about 1000 words. 

    If you need more assistance, please let me know!

    Kind Regards,

    Eric

  3. Hi Eric,

    Thanks for the tips on getting traffic from blogging. It's something that is important, after all without traffic we are just floating around in cyberspace!

    You mention about building an email list. Do you have any tips on how to do that? I've heard some bloggers have upwards of 20,000 in their email list.

  4. Hey Eric, great post you have here.

    Creating quality content is only reason why people want to come to our blogs and I agree with you on that.

    But some disregard this entirely and just leave the whole thing out. I understand it’s not easy writing content, but that’s just at the beginning. They don’t realize that it takes practice and a bit of reading to get information for the content.

    By the way, thanks again for your post and great tips.

    All the best to you, Eric!

  5. Hello Craig,

    Thank you for taking the time to leave a kind comment (; In terms of building an email list. It depends on what your niche is. Let's say for example, you're niche is about making money, you can offer free ebook on making money for subscribing. Your goal is to give your viewers a reason to subscribe, but don't spam them (:

    If you need additional help, please let me know(;

    Kind Regards,

    Eric

  6. Hello Izuddin,

    That you very much for reading and leaving a comment (; That's why it's recommended to choose a niche you like or have a passion for. Even then you might not know everything about it, but it makes it easier to motivate yourself to learn more. 

    Thanks again for your time,

    Eric

  7. Antonis Christonasis

    Hello Eric!

    One of the problems I currently have with blogging is that I fail to be consistent. I'm studying as an electrical engineer at university, so, unfortunately, my time is kind of limited when it comes to blogging. However, at periods when I had the chance to be more consistent I saw my blog traffic numbers growing, so I belove consistency is critical!

  8. Hi Eric. Thanks again for another great post. I like all the interesting facts about how important blogging is for business. My blogs are usually about 800-900 words, is that enough? I'll keep your site and following you on social media, keep up the good work. How long does it take to get ranked in Google?

  9. Hello Dave, 

    I believe 800-900 words would suffice! However, I wouldn't focus too much on the number of words. If you write engaging and high quality content, people would leave comments. 

    The words in the comments would account for the total amount of words in the page anyways, so let's say you have 300 words in your blog, but over 700 words in your comments. That is well over 1000 words total on that page alone(:

    In terms of getting ranked on Google, it took me about 2 days, but that was with consistent content and updating for the first 2 days.

    I hope that was helpful! (:

    Kind Regards,

    Eric

  10. Hello Antonis, 

    What is your niche topic? It usually takes me about 30 minutes or so to write an article and that is with distraction and trying to make it look nice overall. You are absolutely right in terms of growing traffic with blogs because it promotes credibility and engages with your viewers. 

    Let's say a viewer is on your website. They are not there to make a purchase right away, otherwise they would have gone to the retailer. They came to your website because they need information and if you can deliver information, they are more likely to make a purchase through your affiliate link.

    Best of luck,

    Eric

  11. Hi Eric
    This is an awesome article. It actually puts my mind at ease when it comes to understanding what a blog is.

    To be honest with you, I over complicated it and thought that blogging is only intended for the technically minded folks.

    As you made it very clear, one does not need to be an English Major to start up a blog. I was very impressed by the statistics that you have given us. It shows me that the future of blogging is bright.

    And you made the formula for sucessful blogging simple-be consistent and share regularly.

    I like the fact that Wealthy Affiliate offers anyone a free opportunity to start an online business through blogging.

    This is exciting , thanks for a helpful post.
    Regards
    Roopesh

  12. Great article! I like the statistics that you provided about blogs. I am new to blogging, it is a lot of work, but I do enjoy it. You are so right, content is the core of any website. Great, up-to-date content is what we are all searching for right? Great job and thanks for all the information about free traffic.

  13. Hi there, fantastic, well articulated and informative post about blogging. It's great you have listed the statistics of everything to do with blogging as you can see at a glance just how effective it is and also the projections for the future. Things can only get better as more and more people gain access to the internet. And Wealthy Affiliate is one of the best training platforms out there, with excellent support and up to date training from beginning to end.

  14. Hello Roopesh,

    Thanks for taking the time to leave a comment on this article! I'm glad this article was able to help you, which was the whole intention.  This is what makes blogging fun because you can learn and help others along the way.  It applies to every other niche because the truth is, we don't know everything, so we experience, research, and learn as we progress(:

    I wish you the best of luck in your current and future endeavors,

    Eric

  15. Hello Shwana,

    I'm glad you enjoy blogging! That's very critical to have a successful online business it builds trust and credibility with your viewers (:

    Up-to-date content is very useful because people like hearing new news, not old news (: It also shows how dedicated and active you are within your niche community.

    Overall, there isn't a specific guideline to follow. All you need is to have one goal in mind, inform and educate. I wish you the best of luck!

    Kind Regards,

    Eric

  16. Hello stefanie,

    You are absolutely right! Blogging has come a long way! I remember a landing page was enough to convince me in the past to make most purchases.  I'm always reading the blogs first just to get an idea of how this company is and if I should buy from them.

    Blogging is like getting to know the person after the first impression which was the website(: 

    Best of luck to you,

    Eric

  17. Hey, just dropping by to tell you I think your website looks amazing. I really like your use of images and unique content. I was immediately drawn to your domain name too. The only thing I can think of is to maybe lay off of the colored text a wee bit. It can be a little bit overwhelming to the eyeballs. Other than that you did really great.

  18. Hello David,

    Thank you very much for the comment and feedback! I will definitely consider the use of colors and most definitely modify this article (: If you need any suggestions or an opinion on anything, please don't hesitate to contact me (:

    Kind Regards,

    Eric

  19. Hey Eric, Great post, VERY informative on the process of getting started in making money online. I've just begun the journey myself and you've reminded me of the reasons I got into the business in the first place. I would like to know more about the keyword tool Jaaxy, that you mentioned. Do you have another post on that topic?
    Thanks for the info!
    Steve

  20. Hello Steve,

    Thanks for reading this article and leaving a comment. I apologize on the late response. I realized I didn't have an appropriate article regarding Jaaxy, so I decided to make one before responding to your comment(:

    You can now find it by Clicking Here.

    Hopefully the article is helpful and explains everything about Jaaxy. If you have any additional questions, please feel free to comment here or there. 

    Kind Regards,

    Eric

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