Recently, Facebook experienced its worst outage ever! If you only use Social Media to Socialize, you might have felt the impact of something missing in your life.
We’re aware that some people are currently having trouble accessing the Facebook family of apps. We’re working to resolve the issue as soon as possible.
— Facebook (@facebook) March 13, 2019
It’s crazy how invested we are to Social Media, that when it goes down for even a few hours or days, it feels like the end of the world (okay, maybe I’m exaggerating this a bit much). So what really happened?
According to CNN, Facebook resolved the issue that led to a widespread outage that lasted for almost 24 hours. I remember trying to publish my latest blog post, but was presented with the facebook is undergoing maintenance message.
Here’s what Facebook claims to be the issue:
Yesterday, as a result of a server configuration change, many people had trouble accessing our apps and services. We’ve now resolved the issues and our systems are recovering. We’re very sorry for the inconvenience and appreciate everyone’s patience.
— Facebook (@facebook) March 14, 2019
Now I’m glad Facebook resolved the issue and now everything is back to normal. However, I’d like to go over a very important lesson that you can learn from this if you are running an online business. Without further ado, let’s get started!
What You Can Learn From The Recent Facebook Outage
Lesson: Have A Backup Plan For Your Online Business
Facebook is a well-known platform for ordinary people who want to socialize or run an online business. In fact, there are online businesses who solely depend on Facebook to generate traffic and sales.
Now if that sounds like you, then you are in for a world of trouble.
We don’t expect a well-established company like Facebook to experience many issues. Even if they do, you’d imagine it getting resolved relatively quickly.
Not too long ago, YouTube was down for the count as well (for about an hour).
But as you can see, nothing is impossible. So if your online business is built on a Social Media platform, you can lose it all overnight. What if one day, Facebook goes away?
There will probably be another platform to take its place, but you’ll still have to start over and build your online business on the new platform.
That’s why a platform that you have limited control over (Social Media, YouTube), should be treated as a secondary source. Your main source, or should I say your main operation should be something that you own.
Killer Tip: Have A Website For Your Online Business
By having a website, you don’t have to worry about sudden outages from Social Media because you have your own website. Your website will continue to drive traffic even if Facebook, Instagram, YouTube, etc goes down.
I know that Social Media is a free platform, so if you’re tight on money, you might not have considered starting a website.
What you shouldn’t think about is how much money you’ll have to spend to start a website or a blog.
Instead, you should think about how much money you would leave on the table for not getting started on a sustainable platform like your own website or a blog.
If you want to start a blog or website using WordPress. Take advantage of my free WordPress installation service.
What did you learn about this recent Facebook outage? What did you do while Facebook was down?
Let us know by leaving a comment down below.