Every year, we receive new inventions that revolutionize the entire world. Some of the most successful people in the world are successful because they are able to visualize what the future will become. The same applies to blogging, so if you plan to stick around in this growing industry, it is important that you stay ahead of the game.
In the case of blogging, you should start making tweaks now to prepare for the future. The truth to the matter is, nobody knows what will happen in the future. But based off of current trends, you can make educated predictions.
For example, since the release of smartphones, more and more people are starting to realize the importance of making their blogs mobile-friendly. Do you want to make those tweaks now or wait until the last minute?
Changes will always happen otherwise we wouldn’t progress, so I’ve consolidated a list of things that you can do now, so you can be prepared for the future of blogging. Are you ready to tweak your blog? Good, let’s get started!????
Tweak Your Blog Now With The Following List Of Actions
Action #1. Build A Brand
Building your own brand is an important ingredient to your success. Most bloggers don’t brand themselves. Instead, they promote specific products only. For example, recently MOBE was shut down by the FTC. Many people who promoted MOBE lost their online income completely overnight.
This can happen when you’re a hit-and-run affiliate marketer. First, they pay for Google or Facebook Ads to drive traffic to sales pages. Next, the traffic they generate opts into someone else’s email list, so they get nothing in the end.
If you have your own brand, even if the company you promote shuts down, you can still operate without much difficulty because people know and trust you.
Don’t make the same mistake because there is one thing that I am certain. According to Bloggers.org, there were 152 million blogs on the internet in 2013 and that number is only going up. Which means you will be left in the dust if you don’t brand yourself to differentiate your blog from others.
Action #2. Write Valuable Evergreen Content
The internet is all about content, whether it is entertainment or information. Search engines like Google, Bing, Yahoo, etc can make a huge difference to your success as a blogger. Google has proven themselves time and time again. To ensure that their audience is getting valuable content.
For example, they check for things like domain authority, page authority, backlinks, bounce rates, comments, etc. Going forward, your best bet is to create valuable content for your readers. Evergreen content will stay relevant for years to come and having valuable content on your blog will increase sales, domain authority, page authority, backlinks, comments, etc.
Action #3. Search Engine Optimization
Over the years, Google has shown changes to their algorithm which all led to one thing; better user experience. You see, that’s all they care about because, without positive user experience, they will receive less money on paid advertisements. When someone makes a search, it is up the search engines to provide what the person is looking for.
Over time, Google made changes like long-tail keywords, freshness update, mobile-optimization, etc. I’m sure it doesn’t end there, so are you prepared for more changes?
Back in the glory days of blogging, it was quite easy to rank for the first page on Google. Ever since Google implemented changes to their algorithm, blogs who was receiving large numbers of organic traffic can lose it all overnight.
If you focus on SEO and avoid black hat methods, you should become immune to their algorithm changes. Example, you received 100 organic traffic yesterday. There’s no reason why your organic traffic would drop to 0 overnight due to an algorithm change.
Action #4. Keep It Relevant For Link Building
When it comes to link building, Google frowns upon manipulative link building. Why is that? It’s all about the right intent. If lots of websites are pointing your direction, it gives Google a signal that your blog is popular. Therefore, they take extra precaution to ensure that it is legitimate.
When you buy backlinks to your website, it is considered manipulating the search engines and if they allow it. People will start outranking those who got their links the right way.
If you want to gain backlinks the right way, you should focus on creating relevant content. Ones that are so amazing that people will just have to link back to you.
Action #5. Create Video Content And Add It To Your Blog
Nowadays, people are too busy to read a blog. That’s why YouTube is the second largest search engine in the world. If you’re looking for a product review. Would you read a blog or much rather watch a video with the actual product being demonstrated? Video right? — Again, I am being a hypocrite right now because I haven’t done this yet, but I will! Stay tuned for my future videos. ????
So much can happen in the next few years that can revolutionize the entire blogging industry. Would you rather prepare for it now or wait until it actually happens? What’s crazy is that if you follow the actions listed above. You will not only prepare yourself for the future, but you will also do much better now.
What do you think will happen to the future of blogging? Please leave your thoughts in the comment box below! Have a good one. ????