In this content-rich era of the internet, optimizing your content for search engines (SEO) is crucial. Fortunately, it’s not difficult to understand and implement SEO into your blog.
However, search engines like Google, Yahoo, and Bing are constantly updating their search algorithm to combat black hat users who try to use less than honest methods to rank well.
In all honesty, what is effective today, might land you a Google slap tomorrow.
With as many users actively using the Google Search Engine, you’ll be considered a fool if you’re not trying to get a piece of that pie.
However, as much as I love organic Google traffic, it’s also something that I try not to depend on. However, I don’t want to stray off topic, so I’ll just direct you to the how to build an email list with AWeber (so you can build your own customer base and receive returning traffic without depending on a search engine.
In this article, I want to focus on What Is An Orphan Post Or Page In WordPress. Without further ado, let’s begin!
What Is An Orphan Post Or Page In WordPress
To simplify this, an orphan post is basically a singular post with no links pointing toward it; it’s all alone. Did you know that SEO has a lot to do with links?
This is how it works…
Search Engines crawl pages on a regular basis as well as links within the pages. These links serve as a roadmap for search engine bots or spiders to follow. Basically leading from one page to another.
Not only that, but it will also increase visibility to your posts and pages. After all, what good is publishing content, but no one is around to read it?
That’s why it’s important to periodically check your posts and pages to ensure that you don’t have orphan posts or pages.
An orphaned post is a page where there are no links pointing toward it. This includes both external as well as the internal link from your own website.
For example, within this very article, I have internal links to other articles that I have here on Smart Affiliate Hub.
Starting today, you should make a mission to ensure that every post and page on your website contains at least one link pointing toward it from your own website. (It’s far easier than asking someone to link back to you).
Locate Your Orphan Posts And Pages
Manually checking every post or page for link count is tedious work. I definitely wouldn’t do it and you shouldn’t either.
In the beginning, it is quite do-able, but what about when you have over 500 blog posts? If you missed one, you’ll have to go through pages to find it.
But it’s also understandable that you might not have anything internally especially if your blog is new. But don’t let that stop you from linking out to other authority websites.
I do it all the time, when I don’t have something within my website to link to, I would often find an authority website and link back to them instead.
Use Yoast SEO To Find Orphan Post and Pages
Yoast SEO offers you an easy way to identify orphan posts and pages on your WordPress blog. However, it does require a premium membership which cost $89.00 for one website (includes one year free updates and support).
After installing and activating the premium version of Yoast SEO, you’ll see the following option under your posts listing.
As you can see from the image above, I have a flopping 301 orphaned content. Which means I have 301 blog posts with no links pointing toward it.
In other words… Eric, stop slacking off and get to work.
Once you click on orphaned content, it will show you exactly which posts have no links pointing toward it. At that point, it is up to you to re-purpose your content, delete it, or add links to them (will take a while).
Remember, if you do a little bit at a time, you will clear them out eventually. The worst part is ignoring it and letting it build up.
That’s exactly what happened to me, but I guess it’s all part of the learning process.
I hope this was helpful! If you have any questions, please leave a comment down below and I will try my best to help you out.