Affiliate marketing is one of the most affordable ways to start an online business. All you really need is a website, a website hosting service, and the desire to succeed.— Keep in mind, that’s only the basic requirements.
If you really want to be successful, you really should consider looking for a mentor or join an affiliate marketing training program such as Wealthy Affiliate.
As an affiliate marketer, you earn money by referring your audience to a vendor that you’re an affiliate of.— Usually, you’ll get paid after your referrals spent money on the vendor’s website.
In this short article, I want to go over the 3 types of affiliate marketing programs that are available to you. Some affiliate marketers prefer one over the other, but I recommend utilizing all 3 of these affiliate programs.
Low Ticket Affiliate Programs
These are affiliate programs that sell inexpensive items that generally cost under $50.00. When you make a sale, the commission you receive is also lower.
Most affiliate marketers choose this route because of how much easier it is to promote cheaper items rather than more expensive items.
This is not necessarily true, and I will go over why further down this article as well because I want to touch base on the next type of affiliate program first.
High Ticket Affiliate Programs
These are affiliate programs that sell items that cost $1000 or more! The benefit of promoting high ticket items is, you don’t have to sell a lot to make a lot. Is it harder? Well, not if you are doing everything right.
What I mean by doing it right is, providing value to your audience. The way you promote a high ticket item and a low ticket item are pretty much the same.
Continuity Affiliate Programs
These are affiliate programs that offer continuous commissions per month. You can find these continuity affiliate programs from subscription-based vendors such as a web hosting service.
Let’s use an example with web hosting service here:
- When you refer someone to a web hosting service, he or she will have the option to select a plan. The plans are usually monthly or annually based, so whatever money the web hosting service makes, you take a percentage.
The only way you stop getting paid is when your referral opts out of the service. You will continue to earn a commission as long as they continue to pay for the monthly or annual subscription.
You Need To Diversify Your Approach
Many affiliate marketers are not making good money because they tend to lean toward one or the other. From my experience, I notice a lot of affiliate marketers promote low ticket products because most people can afford to buy it.
However, it is not true at all. Go ahead and ask a real estate agent if it’s harder to sell a 5 million dollar house versus a 1 million dollar house.
People who are looking for a 1 million dollar house are usually going to require some sort of finance. A 5 million dollar house buyer will usually pay it off outright.
A low ticket and high ticket item just cater to different types of people.— Same as buying a house!
Contrary to those who promote low ticket products, there are people who focus only on high ticket items. Their belief is, why go working for pennies when you could be making thousands of dollars.
I Recommend Using All 3 Types Of Affiliate Programs
I recommend that you take advantage of all of them. Personally, I promote low ticket products that offer value to my audience. It’s not so much for the money because the commission is too minuscule. However, it helps me build a relationship with my audience.
How come the Apple Store is able to sell a thousand dollar products year after year? It’s because they’ve built a relationship with their customers. Their customers trust them with their money and that’s what you need to do.
While you’re promoting the low ticket items, you can also promote the high ticket items. Some will buy it, some will not! That’s just the way it is.
The good news is, once you’ve established yourself as an authority and built a relationship with your visitors. They are more likely to take action when a high ticket item is presented to them.
The continuity affiliate programs are what’s going to pay me month after month with more consistency. As long as they continue to pay for their subscription, I will continue to get paid.
It’s much more consistent when you start earning from continuity programs versus low and high ticket products.
The Secret Formula To Success
You don’t want to promote products simply for the money. You want to promote products that you know can offer value to your audience. That’s how you build a relationship and repeat business.
Just because a low ticket product is inexpensive, doesn’t mean it’s bad. There are good and bad products for low, high, and continuity. Your goal is to be selective with what you promote because choosing the wrong one can diminish your reputation.
Do you remember the last horrible experience you had at a restaurant? Did you ever return to that restaurant?
The same applies to your business except on the internet, any type of publicity whether good or bad can and will spread like wildfire.
My Final Thoughts
As a beginner, you should focus more on building value and establishing your brand. When you’re an authority figure, you can promote almost anything and it will sell.
Don’t put all of your eggs in one basket though, diversify your approach so you can do case studies on what works and what doesn’t. Personally, I prefer to keep a balance with everything I do. When it comes to the three types of affiliate programs, I promote all of them.
Back to what I talked about from the beginning of this article; finding a mentor. You are at a disadvantage if you’re starting off as a brand new affiliate marketer without anyone to guide you.
I understand that it can cost quite a bit of money to find a proper mentor that is willing to show you the ropes and help you become successful.
That’s why I recommend Wealthy Affiliate. It’s absolutely free to get started and you will have access to a complete certification program with tools and resources.
What good is learning when you can’t take action immediately? Well, it also comes with 2 subdomain websites including website hosting for free.
Did you enjoy reading this article? Do you have something to add to this article? Help me out by sharing this article on your social media, so your peers can also learn how to create a successful and profitable online business.
Do you have any questions, please kindly leave a comment on the comment section below and I will try my best to help you out!