Throughout the year, I realized that blogging and building an online business is not just about creating content. It’s not just about finding the right keywords and how to get our website listed on the first page of Google. That’s completely wrong.
An online business or any business for that matter strives on increasing user experience. For example, if you go to a restaurant and was treated poorly. Would you consider going back? Maybe, but more than likely not.
When it comes to blogging or running a website, it is important to have high-quality content, but there’s another component that can either make or break your user engagement.
The Speed Of Your Website
User experience is the key to running a successful blog or website. After all, you didn’t create your blog or website for yourself, right?
Here are important elements that you must have:
- High-quality content that solves a problem
- Easy to navigate (about me, search bar, blog, etc)
- Low bounce rate (measurement of how quickly someone leaves your website)
- Marketing your blog or website
To my surprise, many people who own a blog or a website neglect their website speed. Even though it’s one of the biggest reasons why they are not getting returned traffic as well as sales. A slow website = poor user experience and an increase in bounce rate. Today, I want to talk more about website speed and why it’s important to regularly test it.
How Do You Test Your Website’s Speed?
Similar to test your internet connection speed, you simply plug your website’s URL into a testing tool to find out how long it takes to load an entire page. The longer it takes, the worse for your user experience because it’s taking too long to load.
Today, most internet users are used to quickness. Unlike back in the days when we used to have a dial-up connection, people now have higher expectations. If your website takes more than 3 seconds to load, your visitors are probably not going to stick around to wait for it.
Conversely, the faster it takes for your pages to load, the better because your readers can quickly access your content instead of waiting for it.
The following are some website speed testing tools:
I recommend running a speed test on your website a few times per year. I personally run it on a monthly basis. This keeps me informed of my websites performance and what I need to do along the way. After all, my blog is updated on a daily basis, so it helps to check frequently to ensure things don’t go out of whack.
The Benefits Of Running A Speed Test On Your Website
Testing Your Server Status
When testing your website’s speed, you can also check on your server response time. Sometimes website hosting providers can go out of wack and reduce your response time.
Besides my usual once per month speed test. I would test my website when it’s suddenly operating below average speed. It’s usually a hosting issue if I didn’t add any content or installed any new plugins.
By testing your website’s speed, you’ll be able to keep up with these changes and adjust accordingly to ensure that your website is always running at optimal level.
Testing Speed After Publishing New Content
The more content you post, the higher the chances of your website slowing down. This happens because you’re adding content in the form of images, videos, text, etc. That’s why there are plugins to optimize your images such as the Ewww image optimizer.
Here’s a bonus for you, click here to learn how to make your WordPress blog load faster.
I suggest that you test your website’s speed as frequently as you publish new blog posts. This keeps you on top of everything that can possibly slow your website down.
Better User Experience
By staying on top of your website’s speed. You are doing everything you can to deliver the best possible experience for your visitors. Do you remember the last time you stuck around while you wait for a website to load for more than 3 minutes? Well, I do, but those days were back when AOL was used to connect to the internet.
If you wouldn’t wait, how can you expect your visitors to wait? By regularly testing your website’s speed. You will notice lower bounce rates with higher conversions which signal to Google that your content should be ranked higher.
In the end, it’s all about user experience. Your website’s speed happens to be one of the factors. It can either deliver a great experience or a poor experience. Regardless as a business owner, poor user experience means bad for business.
There are many free tools out there to help you check your website’s speed. Use it and take action when needed to ensure that your website is always running at optimal level.
Let me know if you have other tips and tricks to share regarding this topic!