The money is in the list. Like a regular brick and mortar business, having repeat customers crucial to stay in business. That’s why everyone online business should have this great asset known as an email list.
With an email list, you can enjoy having a list of customers that you can contact in regards to products and services. People buy from those they trust and have purchased from before.
That’s why the list of Apple customers are constantly on the rise. If you’ve owned one iPhone, you’re probably going to get a second one. Also, Apple has a huge list of their own with names, addresses, and credit card information.
You Can Lose It All And Get It Back With Your List
Even if you lose everything, as long as you have your email list, you can always get it back. That’s because a good customer list is like a virtual ATM. As long as you’re delivering value to these customers, they will buy from you again.
When it comes to having a customer, you have to consider the lifetime value rather than the initial sale. Let me ask you a question! Would you rather sell me a big ticket product for $1,000.00 once or have me as a lifetime customer?
So if you’re not following up and staying in touch with your customers, you are leaving a ton of money on the table. So let’s change that mentality and stop chasing for new customers and try to retain customers instead.
Unfortunately, selling to a customer once doesn’t guarantee repeat business. The key is to invite them to come back to do more business with you. Waiting and hoping that someone returns to buy from you is not smart at all. The success of a business is not dependent on hope and luck.
Start, Build, And Maintain An Email List
There are services that you can use to start your email list. Personally, I am using AWeber, but you are free to shop around to find one that best fits your needs. Email marketing services allow you to contact your list of subscribers on a regular basis.
Unlike your regular visitors who are not subscribed, you have no way to reach out if you have a new product or service to recommend. Another great way to utilize your email list is to build a relationship.
If you are a subscriber to my email list after downloading my free eBook, you’ll notice that not all of my emails are written to gain a sale. In fact, some of them are to follow up and provide you with more information on how to make money online. You can do the same to show your customers that you really do care about their best interest.
My best advice for you is to treat your subscribers like a friend. Ask them what they are doing and try to help keep them on track. Occasionally, you can also recommend products and services that can help them.
As long as you can build and maintain a strong relationship with your subscribers, you will have an advantage over those who only care about making money.
Start Your Email List Today
You can try AWeber free for 30-days to test out their service with no limitations. Since they don’t restrict your access as a free trial user, you can really test it out to see if they meet or exceeds your expectation. If not, you can always search for other service providers in the market.
Keep in mind, most people won’t opt-in because giving out personal information like an email address is like an invitation to get spammed. So it’s important that you deliver value and provide a good reason to why people should subscribe to your newsletter.
To do so, it is recommended that you include a lead magnet (something that gives them a reason to subscribe). And once you’ve captured a subscriber, you’ll have to continue providing value otherwise they will eventually unsubscribe.
If you need additional help with building your email list, please leave a comment down below and I will try my best to help you out!