Do you remember the last time you dressed up for an important event? Did you know that the first impression is the most important impression?
Well, because it’s true! When you meet someone new for the first time, you only have a few seconds to grab their attention and make a good impression.
If they didn’t get a good impression of you, it’s not likely that the conversation will continue further nor would there be any potential business opportunities.
Read This Before You Send Your First Email
I’ve received propositions from different companies offering me products and services to try. What turns me off when I receive these emails is how salesy it sounds.
First of all, some of these emails are completely random. I don’t know them or their company. Right off the bat, they’re trying to sell me something.
These types of emails usually end up in the spam box, so they are excommunicated for any future connections.
This is something you should keep in mind when sending out the first email to your subscribers.
What you should include in your email:
- Who you are and who you represent?
- Remind your subscribers why they opt-in to your newsletter.
- Be honest with what they should expect from you.
- Ask a question! There’s nothing more relevant than creating content that caters to your audience.
Remember, it’s not about you. It’s what you can do for your subscribers if you want to give off a positive first impression.
The Growth Of Your Email List Is Based On Your First Impression
Like a restaurant, if the customer had a great experience, they’re probably going to come back for more. Maybe they’ll even refer their friends and family.
Now if the customer had a horrible experience, they’re probably not going to come back. Even if they bring up your name, it’s probably to talk shit about it.
The same applies to your email list. Now, some people are going to unsubscribe regardless. That’s just the way it is. But it’s our duty to minimize the likelihood of that happening.
If your first impression is to sell, sell, and sell. Your subscribers are going to view you as just another typical salesperson. They’ll either unsubscribe immediately or never bother opening your future emails because they are expecting it to be a sales email.
So don’t let your first impression ruin the growth of your email list.
Do you agree with this article? Do you believe that the first impression is the most important impression there is?
Let us know by leaving a comment down below.