When you optimize your website for the search engines, it takes time for your website to stabilize within the search engine results page (SERP). You’ll slowly see an increase in your rankings and all of a sudden, drop like flies.
This happens if you optimize your website incorrectly. Search engines like Google are constantly updating their algorithm to increase quality content for their searchers. During these changes, websites with low-quality content and poor optimizations will get penalized hence the decrease in rankings as well as search traffic.
Assuming that you have high-quality content and optimizing your website for SEO. There may be a few factors that you’ve overlooked causing your search rankings to drop like flies. Use this list to double check your website. Without further ado, let’s get started!
Your Website’s Speed
Your website’s speed makes a difference in your user’s experience. If it takes longer than 3 seconds to load, your potential readers are going to bounce. For the past month or two, I’ve been doing a lot of speed optimizations to decrease load time. Let me know if you noticed any difference from before!
A slow website will also conflict with visitors trying to access your content. Nobody has time to wait especially when there’s an enormous amount of content available on the internet.— When your visitors leave without accessing your content. This increases your bounce rate which directly affects your rankings.
Also, having a fast website will get you indexed faster. Google sends crawlers to your website to access your content and will need to directly communicate with your website’s server, so if it’s operating a turtle speed. It’s going to negatively impact your search rankings.
Google is the current #1 search engine on the internet. People trust that their search engine will deliver the most relevant content and the best experience. That’s why Google updates their algorithms to combat low-quality content and poor user experience. They need to maintain their #1 search engine title because they make over 100 million dollars per day on Google Ads.
Use tools like GTMetrix to check your website’s speed and optimize your speed accordingly. You can also use plugins to compress your images and utilize cache tools like W3 Total Cache.
A Powerful Website Design
Content is certainly king, but your website’s first impression is important too! If your website is hard to navigate or the design is confusing, nobody is going to bother reading your content.
The easier it is to navigate through your website, the better the user experience. I’ve seen many websites with great content, but a poor website design making it an extremely frustrating experience.
By choosing a powerful website design, it will increase engagement such as longer stays, social shares, comments, etc. These are all positive signals that alert search engines to increase your search engine rankings.
Repurpose Your Content
If you haven’t updated your content in a while, you might experience a drop in rankings. This might be a good wake up call to start updating your website again. Instead of creating new content, you can simply update the older ones.
Google freshness algorithm update now allows you to go back to your older blog posts to update for better search rankings. The reason for this is to keep your content up-to-date. Nobody wants to read the old news and Google recognizes that. If you can keep your content up-to-date, they’ll be more than happy to continue ranking it higher.
Add Internal Links
When search engines index your website, they follow internal linking patterns on your website. It also delivers a better user experience as long as you link together relevant content within your website.
For example, if you look at some of the links in this blog post, it links internally to other pages that are relevant. When a reader checks out my links, it will lead them to another page on my blog which increases engagement and reduces bounce rate.
Use Long-Tail Keywords
Focus on keywords that are relevant and not impossible to rank for. If you just started, you’re not going to outrank blogs like the HuffingtonPost. So what you can do to increase your search rankings?
That’s where long-tail keywords come into play. These are keywords that are super specific. For example, how to make money online for free is a long-tail keyword. Click here to learn more about long-tail keywords.
Let’s recap on what you need to do if your search engine rankings are dropping like flies. There’s no particular order, but you should definitely focus on website speed because nobody likes waiting for a website to load. Have a powerful website design that gives an amazing experience to your readers.
Repurpose your old content to give it life again. Adding internal links to direct your readers to other relevant blog posts to increase user engagement. Finally, use long-tail keywords to rank easier compared to short-tail keywords.
If you have any questions, comments, or concerns. Please leave a comment down below and I’ll try my best to help you out!