When I first started blogging, I thought it was extremely important to focus on page views.
In fact, it was a way for me to measure the success of my blog. WRONG. I got it all wrong after all.
If you take a look at the requirements of the advertisement agency, Mediavine. They are looking for sessions, not page views.
It’s because page views can easily be faked.
Websites can literally buy fake clicks from sketchy sources to inflate page views. It doesn’t show any true interest in the website if it’s coming from bots.
Don’t buy from sources that can get you thousands of clicks for a few dollars.
They are all generated by bots to give you the impression that you are getting traffic.
What good is it if you can’t make money off of the traffic that you’ve paid for?
Stop Focusing On Page Views
The truth is, page views are simply an indication that you are getting traffic, but that’s it.
It alone does not matter too much in the grand scheme of things.
Instead, you should be more focused on tracking other aspects of Google Analytics such as bounce rates and time spent on your website.
Focus on areas that indicate whether your content resonates with your audience. That’s far more important than page views.
This is exactly why large companies ( PayPal, Forbes, Philips) invest in tools like SEMrush. They use it to measure what’s important on their website.
What kind of tool do you use to measure your website’s performance?