Did you know that YouTube has its own set of algorithms? With over a billion users on their platform, it’s an exceptional place to do marketing.
According to YouTube, each day, its users watch over a billion hours of video! Now creating quality video is definitely important, but keeping up with the fundamentals will also help you get your content in front of more people (especially those who are interested in your content).
YouTube Video’s description, is essentially the metadata that helps YouTube understand what the content of a video is about. By optimizing your YouTube video descriptions for both YouTube and your users. It can lead to higher rankings as well as conversion from your viewers.
In this short article, I’m going to go over How To Write A Solid YouTube Description. Without further ado, let’s get started with this article!
Step #1: Writing The Video Description
This step should not be taken lightly. You want to be descriptive, but you don’t want to give away everything. Keep it brief and provide enough of a teaser to your viewers to entice them to watch the video.
Step #2: Introduce Yourself
Not everyone is going to know who you are. By providing a short introduction to yourself, it makes it more personalized rather than another random YouTuber trying to make it.
Step #3: Affiliate Links
If you do product reviews, you can include affiliate links to that particular product as well as your video equipment. If you create high-quality videos, your viewers may be interested in purchasing the same gear you used to create your videos. This is a great way to increase your online revenue.
Step #4: Add Links Back To Resources
If you operate a blog, you can provide a link to direct your viewers to a page where you discussed the same topic, but in a text form. It’s a great way to build a readership outside of YouTube.
Or if you are talking about a tool or service from a third-party, it doesn’t hurt to link back to those resources as well. This will save time for your viewers and they will greatly appreciate it.
Step #5: Add Links To Your Social Media Channels
When was the last time you actually checked out someones about page on YouTube? Let’s just say that most people never click through to about pages on YouTube, so it doesn’t hurt to include links where people can find you outside of YouTube.
Step #6: Provide Music Credit
There is free music to use in your YouTube videos, but it doesn’t mean you should use it without giving proper attribution such as credit. Not only is it a nice thing to do, but it also makes you look like an authority (this is just a perception).
Step #7: Provide Recognition To Collaborations And Sponsors
Once you’ve reached a certain level of success, you will start receiving more requests for collaborations or sponsors. When you create content around either or, it’s important that you provide recognition. Make sure you mention it in your video that this is a collaboration or sponsored.
The information in this short guide is not written in stone. What I would do is use this as a benchmark and alter your approach as you go. Over time, you’ll want to tweak your YouTube video description to see what works best for you and your channel.
I hope this was helpful! If you have any questions, please leave a comment down below and I will try my best to help you out.