Do you want to learn how to write a case study that works?
A case study is a narrative of how one or more of your customers solved their problem using your products or services.
It’s a great way to show your current and future customers how your products or services can help them as well.
It’s almost like writing a story of how your company (the savior) helped save the day by solving the problems of your customers.
It’s all about helping others relate to the characters in your story. For example, If I had an issue with starting a blog, it helps me relate to the people in the story who also had the same problem.
By doing so, it will help boost your sales numbers and help more people. But in order for a case study to be effective, you’ll want to write the perfect ones that work best.
In this article, I will go over how to write a case study that works! Without further ado, let’s get the ball rolling.
Choose The Right Subject For Your Case Study
The subject for your case study should relate to your niche of course. You want it to target relatable audience to deliver a positive impact.
If they can’t relate to your case study, it doesn’t matter how well it’s written. It just won’t convert.
But most importantly, a case study with statistics to back it up!
To find participants in your case study, it’s a good idea to reach out to your existing customers. Those who have purchased and used your products in the past.
A quick and effective way to reach out to your customers is through email marketing. There you can ask your existing customers if they are willing to share their story after using your products or services.
Why doing so, it also doesn’t hurt to send out a survey to capture some statistics from your existing customers.
Asking The Right Questions
You’re not looking for just a positive testimonial. What you’re trying to gather is information from the beginning of their search and the issues that they had before solving it with your products and services.
The goal is to gather enough information to create a full story. Here are questions that you can ask to support your case study:
- What is your background? What industry are you in?
- What was the problem(s) that you needed solutions to?
- Have you done research on our competitors?
- Which product or service did you choose from our company?
- How did our product or service benefit you? Did it meet or exceeded or your expectations?
Once you’ve gathered all the necessary information, you can then piece together a case study.
It’s also important to provide numerical data to your case study which provides your target audience a better idea of what your case study represents.
Writing A Case Study
Now that you have all the information needed for a case study, the next step is to actually write it.
It’s like writing a short essay for each case study which should always include the following:
- An Introduction: A brief introduction on a problem, your product, as well as the results.
- Introducing The Case Study Subject: Who you are conducting a case study on, such as their background and the industry he/she work in. And of course, the problem(s) he/she is facing and what he/she hopes to accomplish.
- How Your Products Helped: Next, it’s important to share how your product has helped your case study subject to solve their problems.
- End It With A Conclusion: At the end of every case study, should come with a conclusion reiterating the results and summarize the entire case study.
That’s basically how you should structure your case study and could be made into a template for additional case studies in the future.
Make Your Case Study Visually Appealing
A great case study not only includes great narrative, but it should also be visually appealing. And this can be done by simply adding pictures of your case study subject as well as data (charts, graphics, etc).
A visually appealing case study will keep your target audience more interested as well as increase engagement.
So next time before you publish your case study, make sure it is visually appealing because better engagement is always beneficial for you as well as your readers.
The reason why testimonials, reviews, surveys are so effective is that people trust other consumers. Of course, the company itself is going to boast how wonderful they are. It’s simply biased.
However, a great case study will help drive traffic to your business as well as increase conversion because your customers can relate to your existing and previous customers.
I hope this was helpful! If you need further assistance, please feel free to leave a comment down below and I will try my best to help you out.