Have you ever stumbled upon a blog post and thought to yourself how amazing it is? Everything was in perfect places starting from the title all the way to the conclusion? Well, with simple steps, you can also learn how to write a blog post the right way.
The benefits are endless when you do so. Your blog post will entice more people to read and it will help increase your conversion whether it is to capture a lead or to gain a customer.
In this short article, I will go over a few simple steps to help you write a blog post the right way. One that will help you drive your more traffic, leads, and sales!
A Title That Sparks Curiosity
A common mistake that I see newbie bloggers make is trying to write the article without creating the title first. Not only does the title help you decide what you’ll be writing about, but it’s the deciding factor when it comes to clicking through.
Like magazines or newspaper, the title is always something that sparks curiosity. Otherwise, people wouldn’t bother reading.
The truth to the matter is, as many impressions you get per article, only a small minority will actually click through and read it. So without a strong title that sparks curiosity, your blog post no matter how well written it is will get neglected.
Hook People With Your Introduction
When writing your introduction, you should always include some form of hook to grab the attention of your reader. By hooking your readers, they will be more likely to continue reading your article.
The hook in my introduction for this article is that by learning how to write a blog post the right way. You’ll be able to drive more traffic, leads, and sales.
Besides the hook, your introduction should also state what the rest of the article will be able. Not many people have time to read unless they know it’s going to be worth it.
Explain With Body Paragraphs
Sounds like you’re writing an essay right? Kind of, but not really. Unlike an essay where you should have at least 3 sentences or most commonly 5 sentences in a paragraph.
A blog post should be easy to skim which means less thickness the better.
A blog post with paragraphs containing 5 or more sentences is not easy to read. Nobody wants to feel like they are reading a textbook. In fact, most people prefer to just skim through to find what they are looking for.
To make it easier to skim, subheadings should be used, so they can just scroll down and find what they’re looking for.
Link Out To Other People, Not Just Internally
If you take a look at some of my blog posts, you’ll see that I link out to other people as well. This helps build credibility because you are providing other sources to your readers.
This is also a great way to build your own backlinks! Whenever you include other persons link in your article. You can reach out to them and say, “Hey, I found your article to be very helpful, so I decided to include your link in my article. Please check it out and share it with your readers if you like it!”
Now I can’t say that everyone will share your article, but it doesn’t hurt to ask. Besides, by you linking to their article, you are directly driving traffic to their website as well. So most blog or website owners really appreciate it.
A Strong Conclusion
Your conclusion is just as important as your introduction. It summarizes what your article is about and most people do skip to the conclusion before they consider reading the body paragraph if it interests them.
For example, if someone is checking out your product review, the reader is looking for the answer. The conclusion is usually where you find out if the product is either recommended or not recommended. Depending on how you present your answer, they may or may not scroll back up to read the rest of the article.
Another thing to always consider doing is ending your conclusion with a question. By doing so, more people will leave a comment and engage with your article which is one of the positive signs to search engines like Google.
It’s not exactly rocket science when it comes to writing a blog post. You just have to create a system that works for you. The tips I’ve included above are to help you create a solid foundation.
I’ve seen many articles that have a crappy title, so I just don’t bother reading it. And I’ve also read articles where the writer didn’t include a conclusion, so I had to figure it out by reading the body paragraphs a few times.
You don’t want to make it difficult for your readers to find the answer. You’re not in the business of making people work for information. By keeping it simple and getting straight to the point. More people will read your blog posts and as a result, you’ll notice an increase in traffic, leads, and sales.
Hope this was helpful! How do you structure your blog post? If you have any questions, comments, or concerns. Please leave a comment down below and I will try my best to help you out.