Email marketing is very much alive because many people do check their emails. It’s far less invasive compared to cold calling someone or sending them text messages.
According to Constant Contact, email used worldwide and for every $1.00 you spend on email marketing, you can expect an average return of $38.00.
Social media simply cannot compete with email marketing and that’s why you need to include email marketing in your marketing strategy. If you haven’t started yet, here’s my tutorial on how to build your email list with AWeber.
The first and most important email that you send out is called Welcome Emails.
Your welcome email is designed not only for confirming that a new subscriber was added to your list, but it’s also an opportunity to make money. According to Emma, the average open rate for welcome emails is around 50% and that’s insane!
In this article, I want to go over how to use welcome emails to generate sales. Without further ado, let’s get started!
Tip #1. Thank Your Subscribers For Subscribing
It takes an effort to subscribe to a newsletter and by thanking your customers for signing up, it shows that you appreciate them as a reader or customer.
It’s also a polite thing to do even if they haven’t purchased anything yet. It’s also a great way to start nurturing your leads! Most of my subscribers probably would’ve unsubscribed if I didn’t thank them for subscribing.
It’s like walking into a store and getting ignored just because I didn’t end up buying something. I’ve had this happen to me before at Macy’s and I never returned to that store ever again.
Remember, if you focus too much on the money instead of building a relationship with your audience, you’ll end up losing money in the long run. So put your thoughts into creating the perfect welcome email and don’t forget to thank your subscribers for subscribing.
Tip #2. Use Double Opt-In
When I first started email marketing, I only required a single opt-in. What this does is when a new subscriber submits their name and email address, they’ll get added to my email list automatically.
This was a very expensive mistake. It certainly helped build my email list rather quickly, but I was getting quantity rather than quality leads. Most people who opt-in through my single opt-in method never opened or responded to my emails.
This is probably because people who signed up for your email list made mistakes when subscribing. This can be as simple as entering the wrong email address.
Let’s not forget how expensive it can be once you have thousands of subscribers.
By having double opt-in, you’ll eliminate this problem. According to Buzzsumo, 79% of welcome emails are double opt-in.
If you choose to stick with single opt-in, you’ll find it rather difficult to measure how well your email marketing campaigns are doing. Especially since some people on your email list will not open your emails (fake email addresses).
What’s the point in having 100,000 email subscribers, costing you thousands of dollars when you only a few hundred are actually reading and clicking on your emails?
When someone is asked to confirm their subscription after subscribing, it increases the likelihood of them reading your emails because they are sure that they wanted to be on your email list.
Tip #3. Send Welcome Emails Right Away
The moment someone subscribes to your email list, you should have your welcome emails dispatched immediately. This is because they are probably checking their email right after subscribing anyway.
If you decide to wait it out, the chances of your subscribers remembering who you are and why they subscribed in the first place become slim. Which means they are more likely to opt-out resulting in a loss of a subscriber.
By sending your welcome emails right away, you are creating an opportunity for the reader to learn more about you and your company as well as generating a sale.
According to Invespcro.com, 74% of people are expecting to receive a welcome email immediately after subscribing to your email list.
So if you’re not sending a welcome email immediately after someone subscribers, you are lowering the chances of that customer staying your email list and making purchases now or in the future.
Tip #4. Explain Clearly, What Your Subscribes Are To Expect
After someone subscribes, it’s not a bad idea to remind them of why they subscribed in the first place and what they should be expecting going forward.
If you’re to be sending them relevant information every week, let them know that. And make sure you do as you say and don’t spam them no matter what.
If your opt-in form and the welcome email state that you will send them an email once a month. Don’t go haywire and start sending out daily emails. The only thing you’ll accomplish is daily subscriptions. Click here to learn how to increase email opt-ins without annoying your readers.
Tip #5. Start A Drip Campaign
Having a drip campaign will save you a lot of time from manually sending out emails each time. The first message in your drip campaign should always be your welcome email.
For example, as soon as someone subscribes to my newsletter, they’ll first receive a welcome email immediately. Following that would be a series of emails containing information or product recommendations.
You can set up your drip campaign however you like. The main purpose is to nurture your leads. Whether it is to send out an email daily, weekly, or monthly. I don’t recommend monthly because your subscribers will soon forget who you are.
Here is an infographic by Pardot.com:
Even if your welcome email didn’t generate a sale, that’s okay. The purpose of a drip campaign is to nurture your leads into eventual buyers. You can’t expect someone to buy from you right away because they don’t know you.
I’m going to stop right here since we’re talking about using Welcome Emails to generate a sale. I don’t want to go too deep into email marketing and waste your time.
Here are some other resources that relate to email marketing:
- Optimize your email marketing strategy with these tips.
- Killer tips to sell products through email marketing.
- Increase email marketing conversions with these killer tips.
At the end of the day, just don’t forget why your subscribers subscribed in the first place and follow through. By focusing on the tips above, you should have a killer welcome email that will help you generate sales for years to come.
I hope this was helpful and if you have any additional questions, please don’t hesitate to ask in the comment section below. I will try my best to help you out!