Do you remember the last time you watched an amazing YouTube video and the content creator kindly asked if you can subscribe and turn on the notification bell? Well, the same concept applies when you have a website.
The goal is to be able to get people to come back. In the case of a website, building an email list will allow you to directly speak to your subscribers to build trust and eventually generate sales.
But did you know that you can start building your email list before the launch of your website? It sounds impossible at first, but if you do it right, you’ll have a ton of traffic and engagement the moment you launch your website. It’s like the latest Marvel film, Avengers: End Game.
You just need to stir up enough excitement to get your audience to engage enough that they’ll likely make a purchase as soon as you’re ready to rock and roll.
In this article, I am going to give you some tips on how to start building your email list before launching a website. Without further ado, let’s get started!
Tip #1. Coming Soon Page
I cannot stress how important it is to create a coming soon page. It will get you recognized and ranked in search engines before your website actually goes live. You can also use your coming soon page to build up hype and collect emails for those who are interested in checking it out on the actual launch day.
If you are a website that sells physical or digital products, you can also include an incentive for those who sign up for your email list now. For example, an exclusive discount code for prelaunch subscribers.
Are you using the WordPress platform? If you are, then you’re in luck. There’s a plugin called, Coming Soon & Maintenance. It comes with pre-designed pages that you can customize with their basic drag-and-drop function. With over 850,000 free hi-resolution images to choose from, you are very likely to find one that fits your theme.
Coming Soon & Maintenance also supports autoresponders so you can start building your email list on the same page. Here’s an example of a coming soon page with an email subscription form:
Like the image above, you can inform your audience of your upcoming website launch plus give them the ability to opt-in to your email list if they are interested in hearing about it as soon as it’s released.
Tip #2. Update Your Social Media Profile Plus Announce The Upcoming Launch
After you have your coming soon page, it doesn’t hurt to publicize it in Social Media. The first thing you should do is include your website URL in your Social Media profiles.
Next, you should publicize your website by making an announcement on all of your Social Media platforms. It’s all about marketing and building awareness around your upcoming website launch.
The more people know about it before the launch, the more successful your launch will be.
Remember, the best way to get someone’s attention is to offer an incentive (a lead magnet). A reason why someone should visit your website and opt-in even though it’s simply a coming soon page.
Tip #3. Offer A Giveaway For People Who Share The News
Everyone loves free stuff especially if it doesn’t require much effort. With WordPress, you can install and activate a plugin called Simple Giveaways. There you can take email collection to a whole new level.
With Simple Giveaway, you can have your audience share your upcoming launch with their Social Media followers for a chance to enter and win from your Giveaway. The prizes can vary from digital products to physical products.
With the above tips, you can start building your audience base way before your actual website launch day. If done correctly, it’s going to give you a boost in traffic the moment your website goes live.
And once you’ve collected emails and built a decent sized email list, you will be able to reach out to those people whenever you think it’s appropriate. Just make sure that you include a welcome email as an autoresponder as soon as someone signs up, so they don’t forget who you are and why they signed up in the first place.
I hope this was helpful! If you need help with anything else, please leave a comment down below and I will try my best to help you out!