Webinars are an extremely popular method to get your face in front of people. This is not only effective in terms of increasing traffic, building your brand, but also driving sales.
This is all thanks to our busy lives. For many people, they just don’t have the time nor patience to sit around reading. So instead, videos and audio became their source of information.
Often times, when I’m driving around, I would be either listening to a marketing podcast or listening to the audio portion of a YouTube video.
But our main focus today is how to make money with webinars, so let’s dive in!
How To Start A Webinar
Before you can start making money with a webinar, you’ll need to have a webinar first. Luckily, you don’t have to a tech master because ClickFunnels has a program to create a live webinar.
- After purchasing the ClickFunnels Program, log-in and select build funnel from the main menu.
- Select classic builder and click new funnels.
- Now you will see a window asking if you want to collect emails, sell your products, or live webinars. Select live webinar.
- Create a name for your live webinar and choose available templates.
- Finally, set a time or your live webinar and you’re done!
Russell Brunson is currently giving away the Perfect Webinar Secrets that has made him a millionaire for free.
What To Do After You’ve Set Up Your Webinar
#1. Notify People Of Your Upcoming Webinar
Hopefully, you have a decently sized email list already because you can definitely reach your current subscribers via email to inform them of your upcoming webinar. This will make them aware of it, so they can plan for it if interested.
In the end, the more people you can get to sign up for your webinar the better. You can also try other methods such as PPC advertisement with a short video clip explaining what your upcoming webinar will be about.
Do note that you and your audience have busy lives. People tend to forget if they are not reminded a few times. But you don’t want to sound too pushy either.
So plan to send out reminders a couple of times before the launch date. Here’s what you can do:
- Send out your initial announcement of your upcoming webinar with information on what you’re going to cover.
- A week before the webinar, send out a reminder to people who have signed up.
- The day before the launch of your webinar, remind them again, so they can plan for it if necessary.
- Lastly, an hour or two before the launch. Send them one last quick reminder that your webinar is going to start soon.
The reason why you don’t want to send out too many emails too quickly is that people will see it as spam. And, let’s face it… it’s annoying.
#2. Introducing Yourself And Your Topic
For those who have never seen you in person, now is a great time to get people to know who you are. According to IEC, customers don’t from people they like. They buy from those they trust.
Since you’ve managed to get some participants, your next step is to provide value to your participants. Let them know who you are and what you’re about to show them. Evoke curiosity along the way.
Without a proper introduction, people will not resonate with what you’re going to sell at the end. Your goal should always be engaging your participants, so they will stay until the very end of the webinar.
When introducing yourself and your product topic, it should be fun yet informative. If you sound like a robot, nobody is going to want to listen to you.
By adding a bit of your personality to the topic, you can keep them engage plus help them understand the topic and what it can do for them. Remember, people buy solutions!
#3. Keep It Simple
From my experience, I notice some people jump from topic to topic which leads to confusion. Remember that your participants are there to gain knowledge and confusing them is not a way to help them do that.
I recommend creating some form of PowerPoint presentation that you can refer to. This is especially important if you are conducting a live webinar.
For your webinar, you should always address the following:
- What is the problem? This is important because if your participants don’t see a problem, then they don’t need a solution.
- Why does this problem need to be fixed now? Unless the problem is serious, most people won’t care. So make sure you address the seriousness of this problem.
- What is your solution? It’s always a good idea to relate to the problem. How this problem affected you and how you came up with the solution.
- Do you have testimonials? Have you helped other people solve this problem before? A short clip of video testimonials will help you build credibility and trust.
- What is your offer? Now that you’ve offered a solution to the problem backed by testimonials. You can present your offer. Explain how your solution is going to help your participants and how much they can get it for.
- Offer a coupon code for being a participant. To thank your participants and to further entice them to buy, you’ll want to offer a unique coupon code, so they can get your product for a discounted price.
#4. Similar To Blogging, Talk In An Engaging Way
Your products won’t sell itself. You’ll have to do it, so make sure you talk in an engaging way. Communication is the key here because you don’t want to sound too pushy. Instead, talk as if you’re recommending a solution to your family and friends.
It all goes back to building trust. Nobody trusts a salesperson and that’s just the way it is. Here are some tips that I recommend if this is your first time:
- Practice in front of your friends: This reminds me of back when I was still in school. If you participated in drama, you’ll have to rehearse a few times before you get to present. The reason why I recommend practicing in front of your friends is that they are not afraid to offer you constructive criticism.
- Do not memorize your lines: I’ve seen many people make this very mistake. By trying to memorize your lines, you will sound very robotic when it comes time to present. Just speak your mind as if you’re trying to help a friend out.
- Ask a question: During your webinar, you should ask questions and have your participants answer it. Usually, there is a chatbox for your participants to comment on. This will keep your participants engaged, so they don’t feel like they are sitting in a lecture class.
- Take your time and don’t rush: When talking in your webinar, you don’t want to rush because you will sound very slopping and unclear. They can also sense that you’re nervous when you’re rushing. You have a set time for your webinar, explain things clearly, and utilize the time that you have.
If you signed up for ClickFunnels 14 day free trial, you should now have the ability to create your own webinars. Plus the knowledge to launch your very own webinar from start to finish.
Just to recap:
- Let people know in advance, so you can get more participants.
- Introducing yourself and your product topic, so they know what’s going on.
- Keep your webinar simple and easy to understand from the beginning to the end.
- And lastly, have fun and keep your participants engaged.
Will everyone buy it? Probably not. But if you properly present yourself and your product in the webinar, you should see an increase in sales plus strengthen your credibility with your audience.
If you have any questions, please leave a comment down below. Have you ever started a webinar before? If you have, please provide some of your own tips and secrets