At the beginning of your website’s life, you’re probably wondering what you can do to generate as much visitors as possible. What I want you to do is think far deeper than just generating mere numbers.
What good is having a lot of visitors if you’re not turning them into leads and eventually paying customers? It’s like opening a store with people only looking to do window shopping.
According to Marketo.com, 96 percent of visitors who visits your website aren’t ready to buy (yet). And that’s why it’s so important to learn how to capture their information via email marketing for lead nurturing.
Once a visitor leaves your website, it’s unlikely that they’ll remember your website and return. That’s why it’s your duty to let them know of your existence even after they’ve left your website.
Now there are various ways to capture leads on your website. Fortunately, if you are a WordPress user, there are tools that can help you increase the likelihood of someone subscribing to your newsletter and effectively becoming a lead.
In this article, I will go over a few tools that I personally use to grow my leads. Are you ready to grow your business by increasing your customer base? Let’s get started and learn how to generate more leads for your website.
Note: This article may contain affiliate links in which I’ll get paid if you make a purchase. I promise you will not be paying more for using my affiliate links. Click here to view my complete affiliate disclosure.
#1. Thrive Leads (Opt-In Offer)
To get started, I recommend checking out Thrive Leads, there you can build beautifully designed opt-in offers in the form of pop-ups, ribbons, in-line forms, 2-step opt-in forms, slide-ins, opt-in widgets, screen fillers, content lock, scroll mats, multiple choice forms, etc.
It also comes with tracking information allowing you to run a/b testing to constantly improve your offers. But here’s an important step that you shouldn’t take lightly at all.
And that is to offer a lead magnet. A lead magnet is essentially an offer that entices your visitors to sign up for your newsletter.
The lead magnet should relate to your website’s niche. For example, if you are running a weight loss website, your offer should be something like a free guide book with 14 steps to losing weight (just an example).
#2. AWeber (Email Marketing Service Provider)
What good is a lead capture tool when you have no where to store your emails? With an email marketing service provider, you can store, track, and create automated campaigns to make your life a thousand times easier.
With AWeber, I am able to create a sequence of emails that starts as soon as someone signs up for my newsletter. The welcome email includes my Ultimate Passive Income Model eBook which lists the steps that I took to create Smart Affiliate Hub.
Personally, I’ve dealt with mailerlite and mailchimp which are both great providers, but in the end, I stuck with AWeber because I like their customer support as well as how newbie-friendly the entire platform is designed.
Most email marketing service providers offer a free-trial. You are free to try them all and see which fits you best.
#3. ClickFunnels or InterFunnels (Sales Funnel Creation Software)
A sales funnel creation software allows you to create beautiful landing pages for many different purposes. ClickFunnels or Interfunnels are both great choices if you are not tech savvy or if you can’t afford to hire a designer to create landing pages for you.
They are also designed to help nurture your leads. Guiding them down the path and turning them from prospects, to leads, and eventually paying customers.
Imagine having a virtual salesperson working for you 24/7 for as long as your website is live and active. That’s the power of having a sales funnel creation software.
It All Starts With You Giving A Little And Expecting Nothing In Return
Sometimes we forget that selling can be a turn off at times. You don’t want to appear as the hungry salesperson who will do anything to generate a sale. What you want to do is provide true value.
That’s why I try to blog regularly. I am not charging anyone a single penny for checking out my blog. Everything I wrote thus far on Smart Affiliate Hub was done through research and my personal experience.
But by providing value and information for absolutely nothing. It has allowed me to build an audience base. A lot of times, I include affiliate links within my blog posts (like this one), but I don’t expect most people to click through and buy whatever I recommend.
And that’s why it’s important that you have tools to help you generate leads. That way once a visitor leaves, you’ll still have a way to reach out to them.
Do You Want To Learn How To Do Things The Right Way?
If you’re going to do it, why not do it the right way? I’m pretty good at self learning, but nothing beats learning from people who have done it and achieved what you want to achieve.
That’s why I’ve been recommending Wealthy Affiliate since the start of Smart Affiliate Hub back in 2017 (formerly known as Online Self Employed).
There I was able to learn and take action as I go with their comprehensive tutorials. Without Wealthy Affiliate, I’m quite confident that I wouldn’t be here today.
I hope this was informative and provided you with great insights on how to generate more leads for your website. It’s definitely not easy, but it is far easier if you utilize the right tools.
How are you currently generating leads for your website? Please let us know by leaving a comment down below. Or if you need help with anything, please ask and I will try my best to help you out.