Are you new to blogging? The first thing that should come to mind is how to gain and retain readers for your blog. Now, with modern tools, building a website can be relatively easy. It is recommended that you build on a website that is optimized for both your readers and search engines.
Personally, I use WordPress, one of the most powerful website platform in the world. Imagine building a home, the foundation is what keeps the house from falling and that’s exactly why you should use a strong platform for your website.
Next, you need to have content that people find interesting or solve a problem. Afterward, the search engines will take care of the rest of the process. In this article, I will go over how to gain and retain readers for your blog. Without further ado, let’s dive right into it!
Why Having Good Content Is Important
With good content, people will naturally link back to you. People will talk about you when they think about your niche. Therefore, traffic will slowly come in. At first, you’ll be getting most of your traffic from Social Media (If you use it)!
On average, it takes a website around 2 years before they get full traction, so don’t get discouraged at first. Over the months of your hard work, you will slowly get recognized and trusted by the search engines which results in an increase in website traffic.
Note: Click here to learn how to create highly relevant content that actually drives sales.
Getting Traffic Is Easy, Retaining Traffic Is Hard
Getting traffic is easy, but retaining traffic is not a walk in the park. First, ask yourself, why should your readers come back to your website? What’s in it for them?
There are millions of blogs just like yours, why should they return? The following are tips that can help you retain traffic better. Do you want to learn more about it? Good because I will list them down below.
Tips To Gaining and Retaining Readers For Your Blog
Tip #1. Clearly State What Kind Of Problem(s) You Are Solving
When people search the web, they are searching for a solution. Whether it is to find a video for entertainment or to purchase a product. That’s why it is important to clearly state what kind of problem(s) you are solving.
For example, my blog talks about, “How to make money online through blogging and affiliate marketing.” My homepage clearly states that you can make money online by leveraging the internet and the contents that I produce supports it.
Therefore, people who find my website knows exactly what they are going to get by reading my blog posts and taking action.
Tip #2. Use A Simple Website Design
Simplicity is the best recipe for success. Sure, you don’t want your website to look like a dinosaur, but that doesn’t mean you should overuse images, banners, videos, etc. When you overdo it, your website will run very slow and most of your visitors will just leave and never come back.
Before, I used to have testimonials, featured blog posts, and more on my front page. I’ve taken it all away, so only the important things remain.
Get straight to the point and let your readers know what you want them to do. Let’s use my website again for example! When you enter my homepage, you’ll notice that I talk about claiming your free profit ready websites. That is exactly what I want my readers to do. I want them to claim the website, so they can start building their online business.
Note: I use the Genesis Framework, it comes with optional child themes that give it a nice finishing touch!
Tip #3. Write In A Way That Your Readers Can Understand
Depending on who you are writing to, writing in a way that they can understand is very important. If you’re writing for people who are learning how to make money online. You don’t need to use words that require a dictionary to define. Keep it simple and your readers will thank you for it.
Do you remember trying to hold a conversation with a doctor or lawyer? I have and let tell you now… it was not very pleasant because I couldn’t understand half of what he or she was saying.
However, if you’re writing about medical products, you might want to use terminologies for that profession. That way you sound more legitimate!
Tip #4. Build An Email List
Setting up an email list is one of the most important parts of your online business. It’s almost like trying to sell a car! Most people don’t buy on their first visit. They research, research, and research before they make a decision. But by then, they’re not likely to remember you, so by creating an email list. You can constantly follow up until they are ready to buy.
Set up broadcasts to inform your email subscribers of your latest blog posts to encourage them to come back! Do you want to learn how to set up an email list? Click here to follow my step by step tutorial on how to do it.
Tip #5. Write A Powerful About Me Page
Your about me page is the second most visited page on your website/blog. There you can explain to your readers who you are and what you can offer. A powerful about me page will leave a strong impression, enough for your readers to remember who you are and why they should come back to you. Check out my about page and use it as an example!
Tip #6. Make Sure Your Website Is Easy To Navigate
A website that is hard to navigate is not only unprofessional but also very hard to retain and convert visitors into buyers. You don’t want your visitors to go through a maze just to buy a product.
I remember being interested in a product (Sorry, I don’t remember what it was), but I do remember not buying it because I couldn’t find the buy now button.
Here’s what you can do to make it easier to navigate:
- Use menus to navigate your readers.
- Clearly label the buttons such as buy now, read more, etc.
- Use a user-friendly theme for your blog platform (WordPress, Wix, etc).
- Double check to make sure your theme is mobile-friendly.
- Make sure all navigation elements are clickable.
- Make sure your search bar actually works!
By following the tips above, you should see an increase in reader retention. The more people you can retain, the higher the chances of your readers actually taking action. Having one-time readers will not make your blog very successful. A business cannot survive if their customer only pays once and never comes back.
Don’t just focus on gaining readers! Focus on both gaining and retaining readers(: Do you have any other tips that I have not covered in this article? Please share it with us by leaving a comment below.