Google provides you with a great tool that allows you to find the most visited pages on your website. If you have not used Google Analytics yet, you need to start now.
It’s almost impossible to predict whether your content will do well or not. That’s why you need to use tools like Google Analytics to gather stats on your website.
Not all of your pages or posts will attract visitors. In fact, most don’t, but that’s okay! Focus on the pages and posts that are getting the most traffic.
First, you need to use find your most popular pages using Google Analytics. And I’m going to show you exactly how to do it.
Log in to your Google Analytics account
If you haven’t set up Google Analytics for your WordPress website yet, here’s a guide on how to do it.
Once you’ve logged in to your Google Analytics account, simply search for Behavior in the left-hand menu. Click it and select Site Content > All Pages.
That should provide you with a list of pages on your website by the order of how much traffic they receive. By default, you will see what you’re getting or last week.
This can be adjusted to specific dates, weeks, months, or years.
What I would do is take note on which pages are doing well for you and improve upon them.
Since you are already generating traffic to those pages, what can you do to make it so it converts your visitors into leads or paying customers?
Now let’s go over what you can do to improve your already popular pages to help grow and scale your online business.
Improvement #1. Add Call To Actions
This is a common thing that we often overlook. So what do you want your visitors to do when they visit your pages? By adding call-to-action, you are basically telling your visitors what to do next.
Okay, so they’ve consumed your content, what’s next? Should they sign up to your email list? or move on to a different page that offers more value?
Don’t view your call-to-action as a pushy sales tactic. Instead, think of it as a way to help guide your visitors in the right direction.
For example, if you wrote an article about fitness, a call-to-action for signing up to your newsletter to receive weekly dietary supplement suggestions might not be a bad idea.
Improvement #2. Revisit Pages That Are Not So Popular (Let’s Not Discriminate)
Don’t just give up on a page just because it’s not getting a whole lot of attention. Instead, take it as an opportunity to improve upon it.
Maybe research some long-tail keywords and add them to the article while providing more value. Definitely, don’t stuff keywords just to fill it in. It will appear as spam and your visitors will see right through it.
Improvement #3. Add Internal Links To Your Pages
An internal link is a great way to encourage your visitors to check out other pages on your website. It also improves the SEO of the pages that you link to.
But before you do that, make sure that you only link to articles whenever it makes sense. Use relevant anchor text for the links you create.
For example, I added a link from Moz that talks about anchor text to the text anchor text (now shown in blue).
That’s why I recommend Yoast SEO because it actually tells you if you are internally or externally linking out to other pages.
Improvement #4. Analyze Your Most Popular Pages (Let’s Turn Those No So Popular Into Popular Pages)
If a page is generating a ton of traffic, you can safely assume that whatever you did there was right. Obviously trying to pinpoint exactly what is working will be very difficult.
But you can start off by looking at where the traffic is coming from for your most popular pages. Is it through search engines (organic search) or Social Media.
If you’re getting most of your traffic through search engines, then that means your SEO strategies are working.
However, if most of your traffic is coming from Social Media, then that means your Social Media marketing strategies are working.
A common reason why a page is popular is because of how the contents thickness. What that means is there’s a lot to be consumed from a content that is popular.
According to Backlinko, the average word count from Google first page results is around 1,890 words. So that’s another metric you can look into.
How many words are you using in your popular blog posts? Compare it to the ones that are not getting the same amount of traffic.
Maybe the formats you used are different or it can be as simple as not enough value in your shorter blog posts.
Improvement #5. Apply What You’ve Learned That Works For Future Pages
Lastly, once you’ve improved your pages and see positive results. It doesn’t hurt to apply what you’ve learned thus far for future pages.
There’s a saying, if it’s not broken, don’t fix it. If it’s working, why not continue doing it and improve upon it?
For example, I have a template for my product reviews and I find it exceptionally successful. So that’s why I use the same templates for all of my future product reviews.
And that concludes my list of ways on How To Find And Improve Your Popular Blog Posts. Well, it also goes over how you can improve your not so popular pages as well.
The point is, just because you’ve hit the publish button, that doesn’t mean you should end there.
Over time, you should go back to your older content to refresh the information or improve upon it. For example, SEO is always changing, so going back to add or remove strategies will help you rank better on search engines.
I hope this was helpful! If you have any questions, please don’t hesitate to reach out by leaving a comment down below. I will try my best to help you out.