FAQ pages are an important part of an online business. It helps answer frequently asked questions without the need to wait for a response.
Visitors who are checking out your FAQ pages have already identified your products and just needs to clear up a few things before making a purchase.
When it comes to creating your FAQ pages, it’s important that it is designed to increase sales conversion. It’s not just another page to make your website look professional.
By incorrectly adding a FAQ page to your website, you could be potentially losing sales and that’s definitely not good for your business.
In this article, I’m going to show you how to create a FAQ page that increases conversion. Whether you want to improve upon your existing FAQ page or create a brand new one, this article should help you achieve that.
Step #1. Asking The Right Questions
The purpose of a FAQ page is to answer frequently asked questions, so it’s important that it contains the right questions.
You don’t want to include things such as the history of your business. The number of sales you’ve generated over the years. Or any personal details about yourself such as where you’re from.
Examples above should be addressed in your ABOUT PAGE, not in your FAQ page. Here’s an article by Neil Patel on how to create the perfect about page that drives leads.
By adding pointless questions to your FAQ page, you’re only going to frustrate your customers because buying customers are not looking for a history lesson or your life story.
So instead, you should ask questions that directly relate to increasing sales conversion. For example, do you have a return or exchange policy? Payment options, as well as refunds, are also great questions to add to your FAQ page.
The questions should be intended to drive sales. If someone is planning on buying your product, how can they go about with returning your product if it doesn’t meet their expectations?
By adding a question in regards to your return policy as well as an answer. Your customers will be more confident in doing business with you because they know what to expect after the sale.
Basically, you want to include questions that your customers may ask before buying.
A great way to gather the right questions is from your customers. Over time, you will receive inquiries with questions either through Email, Live Chat, Social Media, Phone Support, etc.
If you’re being asked the same question multiple times, it might not be a bad idea to include it in your FAQ page.
Step #2. Keep Your Answers Short And Sweet
Besides asking the right questions, providing short and sweet answers are even more important.
You want to be straight forward for the most part. There’s no need to write a full paragraph unless necessary.
Usually, if it requires a long detailed answer, you might be able to break it up into answers for multiple questions.
Step #3. Categorize Your FAQ Page
Now that you have a list of questions that you’d like to include in your FAQ page, the next step is to make it easy to locate specific questions.
For example, if it’s billing related, you want to separate that from everything else. The easier it is to find information, the better your sales conversion.
By categorizing your FAQ page, you’re going to help eliminate the annoyance of finding answers to a question in a pool of random questions.
Step #4. Make Your FAQ Page Easily Accessible
A common issue that I found on many websites is how difficult it is to find the FAQ page. What good is a FAQ page if your visitors can’t find it?
This reminds me of a time when I was at Home Depot, I had trouble finding an employee to answer a few of my question. This doesn’t happen all the time, but when it does, it’s extremely frustrating.
Your online business is basically the warehouse and your FAQ page is your full-time employee ready to provide answers to frequently asked questions.
Step #5. Provide A Form Of Contact
By adding a form of contact, you will allow your visitors to ask questions that are not found in your FAQ page.
You can either create a separate form (answered by a dedicated team preferred) or simply provide a direct link to your contact us page.
This is so your visitors have an opportunity to get their questions answered if it’s not already available on the FAQ page.
Or better yet, include live chat support for visitors who needs an immediate response to their questions. If you have live chat on your website, here are some live chat hacks that you need to know about!
Step #6. Optimize Your FAQ Page For Search Engines
Did you know that you can have your FAQ page generate traffic directly from search engines?
For example, let’s say you’re operating an online business that sells domain names. You can include questions like how often do you have to renew a domain name in your FAQ page.
For customers who are looking to buy a domain name, he or she might also want to find out how often they have to renew a domain name.
That question alone might show up on search engines which can help drive relevant traffic who are interested in buying a domain name.
A great way to find keywords for your online business is by using UberSuggest. It’s a free tool by Neil Patel that helps you find keyword phrases that you can then turn into questions in your FAQ page.
FAQ pages are very important for online businesses. Those who are checking out FAQ pages are almost ready to become customers.
Online shopping has revolutionized the way people buy things. Research has become far easier to do and by providing your visitors with answers to their questions immediately.
You’re going to see an increase in sales conversion.
However, this only works if you’re creating the right kind of FAQ pages. At the end of the day, it’s all about answering your customer’s questions to help ease their concern.
By doing so, you’ll make your visitors more comfortable when doing business with you.
I hope this article was helpful! If you have any questions, comments, or concerns, please leave a message down below and I will try my best to help you out.