Email marketing is known as one of the best online marketing tactics for businesses of all types. It offers a huge ROI compared to other marketing tactics.
According to Emailmonday.com, Email marketing has an average ROI of £38 for each £1 spent. That’s around $50.00 per $1.00 spent (US Conversion).
Let’s not forget the conversation rates compared to Search Engine and Social Media networks.
Email marketing has higher conversion rates compared to both Search Engine and Social Media combined. Source: Constant Contact
However, it does it take a while to acquire a sizable email list to be effective. After all, if you have no one to send emails too, how do you expect to make any money?
Are you currently building an email list? If not, here’s how you can build an email list with AWeber (30-day free trial).
Once you have a sizable email list, you can get in touch with your subscribers by promoting content, products, and services. However, make sure you’re only sending out emails that your subscribers are interested in.
Otherwise, you’ll notice more unsubscriptions than conversions.
In this article, I’ll show you how to use Social Media to build your email list. This will help you capture leads that want to hear from you through email! Without further ado, let’s get started.
#1. Include Email Signup On Your Social Media Profiles
I can’t believe very few online businesses are actually taking advantage of their Social Media Profiles to encourage their audience to sign up for their email list.
Simply add a link to your email sign up form to your profile and that’s it! Here’s another example from my own Twitter page:
This is a simple and effective method to get people who check out your Social Media Profiles to sign up for your email list.
#2. Offer Promotions
Many businesses use promotions, deals, discounts to encourage their customers to sign up for their email list. Besides having these promotions on their own website, they also share it on Social Media as well.
— Cole Haan (@colehaan) November 16, 2017
Once you purchase an item, they will have your email address added to their email list. So whenever they have no promotions, products, etc. They will email you to get you to come back.
#3. Promote Your Content
Content marketing work wonders with email marketing and social media marketing. By sharing high-quality content on Social Media, you can entice people to sign up for your newsletter for updates on your latest content.
However, you need to make sure that your content contains some form of CTA (call-to-action) to your email sign up form. You can’t assume someone will sign up to your newsletter if you don’t make it clear and tell them to do so.
#4. Run Contests That Drives Social Media Followers To A Landing Page
Contests are fun and engaging. Many online businesses run contests to gain Social Media followers as well as email subscribers. Simply post on Social Media to drive traffic to a landing page where your followers can submit their email address for a chance to win a prize.
#5. Use Paid Advertisement
For the most part, Social Media is free to use. But they do offer paid advertisement to help you expand your reach. According to Statista, there are approximately 2.77 billion users on Social Media for 2019. And that number is expected to reach 3.02 billion by 2021.
It’s safe to say that the majority of those users have probably never heard of your brand before. And that’s where paid advertisements come in.
Social Media networks have all the information needed to provide you with targeted advertisements. Do you want to target specific users, groups, ages, interest, etc?
By using Social Media paid advertisements, you’ll reach people who are most likely interested in signing up for your email list.
Social Media is not just a place to socialize, but an opportunity for you to grow your business and build your email list.
Are you using Social Media the right way to promote your online business?
Let’s recap what we talked about:
- Include email sign up links on your Social Media profile. This entices your followers to sign up if they are interested.
- Offer promotions and deals to entice your potential customers to sign up for the extra savings.
- Make sure you promote your content on Social Media to get your customers and readers to check out your website/blog.
- Run contests to entice people to sign up for your newsletter for a chance to win.
- If you want to expand your reach, you can look into paying for Social Media paid advertisements.
I hope this was helpful! If you have any questions or need help with anything. Let me know by leaving a comment down below. I will try my best to help you out.