Can you blog even though you’re not an expert? Remember, we all start from zero! It’s okay to feel like you don’t have enough experience to share and write about your niche. That’s why I don’t like jobs that ask if you have previous experience. Heck if you give me the job, then I’ll gain the experience.
You’re not alone though because we are all on the same boat. The good news is, you don’t have to be an expert to be a good blogger. Even the experts were once upon a time a beginner. As long as you’re willing to keep an open mind and put in the work, you too can become an expert in your niche.
In this article, I will go over how to blog when you’re not an expert. Without further ado, let’s get started!
Before We Start: Accept That You’re Not An Expert And Learn
By accepting the fact that you are not an expert opens up your mind. Mentality, it will keep you open to learning and applying what you’ve learned. I didn’t start Smart Affiliate Hub (formerly known as Online Self Employed) knowing everything. In fact, I am still learning to this very day.
It’s quite interesting when you’re set on the I am the expert mindset, you tend to block out information because you feel like you know it all. So I told myself that I am not the expert, but I can become one if I try hard enough.
By joining Wealthy Affiliate, I was able to learn the fundamentals of building an online business through blogging and affiliate marketing. Thanks to the comprehensive courses I was given, it really helped explode my knowledge. With that being said, are you ready to learn? Good, let’s continue!
Tip #1. Research Like There’s No Tomorrow
I can’t speak for you, but I’m definitely no genius. The information that I have on my blog is based on my research. The best way to understand a topic (niche) is by doing research like there’s no tomorrow.
Fortunately, you don’t need to go purchase a textbook because Google and other search engines have made researching very simple. If you need answers to a question, a search on Google will help you gather enough details for you to write about.
You can sound more credible by using the resources available on the internet such as statistics, news reports, and other similar blogs. Please give credit when necessary!
Tip #2. Know Your Audience
You’re not writing just for yourself, but for your audience as well. By understanding and knowing what your audiences are looking for. It will help you with your current and future content.
Where are your readers from? What is the average age of your audience? What kind of content can you produce that can help your readers? These are all important questions to ask yourself.
Using tools like Google Analytics, you can gather some of this information. But I highly recommend starting an email list (I use AWeber), so you can survey them through email. By asking simple questions like what do you want to learn more about? Sometimes even the questions they ask can be turned into a whole new blog post.
Tip #3. Be Passionate About What You Write About
Now we just talked about knowing your audience, but since you’re the writer. It’s also important to be passionate about what you write about. To keep myself from getting overwhelmed, I would ramble about random things once in a while.
Personally, I like to write about my vacations whenever I’m on one. After all, I’m human too and it’s nice to show my readers like yourself what is happening in my life.
Sure, some people may not be interested in my life story, but it’s a great way to build a relationship with your readers. I kind of see it like this, my readers are my friends. When I hang out with my friends, I don’t just talk about business, but I also like to share my own personal life.
Tip #4. Turn Your Competition Into Inspiration
Monkey see monkey do. It’s a great mentality to have! It’s also one of the biggest reasons why the rich are becoming richer. For example, when a not so wealthy person sees a wealthy person. His or her first response is taxing them, they don’t deserve the money.
However, on the flip side, if you ask yourself how can you become as successful as they are? And what are they doing that’s making them so much money? You’ll be more successful because you’re trying to emulate what they do.
Tip: If you want to blog like a pro, you’ll have to learn from a pro. Keep your friends close and your enemies closer.
So turn your competition into inspiration. Search for popular and established blogs in your niche. See what they are doing, so you can further scale your own. For example, I didn’t know too much about email marketing until I read a blog that had plenty of call-to-actions to gather emails.
Tip #5. Take Online Courses
There’s always something new to learn and following an online course will help further your knowledge. It’s like going to school for book smart and hanging out on the streets for street smart.
I personally recommend you to check out Wealthy Affiliate. It is free to join with some basic courses available from the start. To further your education, they also provide a premium membership which comes with tools and additional support for starting an online business.
By learning and applying what you learn. You’ll start writing like a professional much faster than if you were to try and learn everything on your own.
Tip #6. Practice Makes Perfect (Almost)
If you want to be an expert biker, you’ll have to practice riding a bike. If you want to be an expert blogger, you’ll have to keep blogging. In the beginning, it took forever to generate one blog post, but now I am able to write my blog posts faster and easier. It’s not because I’m a genius, it’s because I kept practicing and kept writing.
It’s in our blood, the more we do it, the better we become. So don’t worry about perfection at first because you can always go back and fix errors or add-on information. Keep practicing and keep pushing!
The last tip concludes this article. With these tips, you should be able to blog like an expert even if you know absolutely nothing about your niche. The most important step is to start writing and keep practicing.
With that being said, I’m going to make breakfast, so please leave a comment down below if you have any questions and I will try my best to help you out!