So how often should you blog? It’s a commonly asked question from my readers who just got started as a blogger.
Well, it really depends, but I want to go in greater detail to help you better understand why.
In this short article, I am going to help you understand what your blog publishing frequency should be. Without further ado, let’s get started!
The Type Of Blog
First, I want you to ask yourself, what kind of blog are you running? If you are running a news blog, you might need to publish multiple times per day.
Just look at Huff Post, they publish a new blog post approximately every 58 seconds. That’s 1,600 to 2,000 blog posts per day.
So if you’re running a news blog, you’ll probably have to hire writers to assist you as well because it’s nearly impossible for one person to gather information, producing content, as well as publishing it multiple times per day.
However, if you are running a niche blog, your publishing frequency really depends on you. What do you think you can manage?
Choose Your Blog Publishing Frequency
It’s okay if you can’t produce content once per day. In fact, you can publish once a week if you want. What it all boils down to is consistency.
As you start developing your blog, you will slowly build up a readership base (as long as you get your readers to engage). Those who stick around long enough will begin to realize how frequent you update your blog.
Whether it is once per day or once per week. Your readers will catch on and will expect it to remain the same unless you make an announcement.
What happens is, if you post inconsistently, your loyal readers might begin to think that your blog is dying and will search for another one.
We all have a life and life does get in the way sometimes. My recommendation is to create a buffer for yourself known as batching your work.
Quality Over Quantity
Just because someone has a thousand posts, doesn’t mean they’re producing amazing articles.
Again, this depends on you. If you can’t produce high-quality content that’s engaging, it’s best that you spend a little more time working on your blog posts instead of rushing it.
Understanding Your Business Goals
You don’t want to go around producing hundreds of content with no clear goal of what you’re trying to achieve. Contents are produced to provide information to relevant readers and to convert them into eventual customers.
So if you’re blogging about irrelevant topics, you’re not going to see any results. So after understanding your business goals, you want to produce high-quality and engaging content that fits your business goals and caters to your audience.
In the end, we’re all unique. So it’s best that you find a blogging routine that fits you. Not everyone can run as fast as the world’s fastest marathoners, so be yourself.
If you can’t publish once per day, don’t do it. You’re just going to burn yourself out and get frustrated.
It’s all about understanding what type of blogging you want to run, understanding your business goals, and choosing a publishing frequency that works for you.
I hope this was helpful! If you have any questions, please leave them in the comment section below and I will try my best to help you out!