Over the years, Google and other search engines conducted many changes to their algorithm to combat those who try to take shortcuts to climb the ranks. However, one thing remains the same is trying to climb the ranks and reach the top of the search results.
Due to the changes made by search engines. It is important that you stay up-to-date with proper SEO because the tactics and methods in the past may be ineffective today.
Here’s my word of advice for you: Do it right the first time and don’t try to game the system. Search engines are far better than we are because they make up the rules.
In this article, I will go over one in particular. Do you need to have an SEO-friendly title? Without further ado let’s get started!
Do You Need To Have Keywords In Your Title?
This one is frequently asked by my readers who are brand new to make money online. In fact, it’s a really good question because a good piece of content starts with a good title.
It also makes sense because when someone searches for how to make money online and your title is exactly that. It will entice the user to click-through.
However, is this old advice? Does it still apply to 2018 and the upcoming 2019? Even though I believe it’s important to have keywords in your title, but I don’t think it matters as much anymore.
There Are Many Ranking Factors
Over the years, we noticed that Google also looks into other factors such as Social Signals (likes and shares), backlinks, comments, bounce rates, etc.
Let’s say you’re on the first page of Google with the #1 position. If the #2 position receives more click-through than you. Google will drop you to #2 position and bump up the other website to #1 position.
It’s not because Google doesn’t like you. It’s because they realized that the other website is receiving more clicks and probably delivering better value.
What Really Matters When It Comes To Your Title
I’m going to emphasize user-experience once more in this article because I believe everything about SEO revolves around improving the experience of the users.
When coming up with the title, try to think of something that makes sense and entices someone to click. Definitely don’t become a click baiter like most YouTubers.
Here are two examples, which one would you click?
- Tips to make money online!
- Tips that will help you make a killing online!
The internet world is vast with lots of opportunities, but that also calls for lots of competition. When you come up with a new blog post or video content. Chances are, someone has already done it.
So what makes your blog post enticing enough for someone to click when they are scrolling through hundreds of other similar results?
I like to think of myself as a reader (because I am) and do Google searches for information. Then I would take notes on what made me click-through. Was it the title? Was it the description?
For the most part, it’s the title that entices me to click-through. If your title isn’t enticing enough, people will just scroll right past you.
After all, it doesn’t matter how fantastic your content is if nobody reads it. With that being said, not only does your title need to be enticing, but your content needs to be up to par as well. Great content paired with great title = best for everyone.
So back to the question. Do you need to have an SEO-friendly title? The answer is yes, but with a bit of extra work. It’s easy to use a keyword research tool to find long-tail keywords to use as the title.
It’s not so easy to use those keywords to generate a title that entices people to click-through. In the end, you are writing for people, so it’s important to think about your potential users first.
That concludes this super short article of the day. If you have any questions, comments, or concerns. Please leave a message down below and I will try my best to help you out!