If you are in the business of making videos on YouTube, then I can imagine that you’re probably inspired by people like PewDiePie, Lilly Singh, Smosh, Jake Paul, Logan Paul, just to name a few.
In fact, you’re probably a regular viewer that’s contributing to their millions of views. In some ways, we view these established individuals as online celebrities.
Can you imagine living a lavish life, driving the fanciest cars, and making videos to earn a living? Did you start your YouTube career because you were inspired by their wealth?
Well, I don’t like to burst anyone’s bubble, but I feel the need, to tell the truth. Like any business venture, there will be winners and there will be losers. The same applies to blog and affiliate marketing.
That’s not to say that all YouTubers are in it for the money. Some do it simply because it’s fun! Now obviously there are those who want to become the next big YouTube star generating millions of views.
Like blogging and affiliate marketing, most people fail because they give up too soon. They just didn’t give their videos and their channel enough time to grow. Now we all like to view ourselves as different. We like to think that we’re not like most people, quitters.
Now let’s just say that you’ve consistently produced high-quality videos and are receiving a lot of love from your subscribers. Each day, your subscriber count increases and the views are really stacking up. Except for one thing… you’re not seeing the money (at least not the amount that you expected to make).
The thing is, YouTube is a great way to make a name for yourself, but their monetization method isn’t exactly a lot of money. If your only method is through Google Ads, then you can expect to make around $1-2.00 per 1,000 views. Which is not a whole lot and even if you hit a milestone of 100,000 views, that’s only around $100-200.00.
Note: The numbers are all approximate and not entirely accurate.
Math will always be math, so in order to earn a decent living, you’ll need to rack up millions of views. Let’s use the average median household income in California as an example.
According to Dept Of Numbers, the real median income in 2017 for California is around $71,805. Which is approximately 71.8 million views per year. But even that is not accurate because the money is made from engagement.
Engagement is based on your viewers clicking on the Google Ads or watching a video ad for longer than 30 seconds. In the end, your take-home earnings will be less after YouTube takes their cut, taxes, and other miscellaneous costs.
The truth is, the number of YouTubers who are barely breaking three figures a month far exceeds those who are earning 100s of thousands of dollars per month. It’s simply not as easy as it sounds.
You have to create engaging content that gets people to come back for more. Now that takes a lot of creativity, skill, and time. But don’t let this discourage you.
You may not be the next YouTube sensation, but YouTube is still a very powerful tool for online businesses and internet marketers alike. With a YouTube channel, you can gain access to one of the largest audience base on the internet today.
To fully take advantage of the potentials of being a YouTuber, you need to have more than one egg in your basket. Google AdSense is not the only monetization method.
If you run an internet business, you can generate hundreds and maybe even thousands of leads from one single video. By promoting products and services in your YouTube videos, you can make money outside of YouTube.
For example, if you run a marketing channel, you can talk about marketing and include a direct link in the description that redirects your viewers to your website for a lead magnet. This can be in the form of an ebook or consultation service.
The purpose of your lead magnet is to capture some information from your viewers such as their name and their email address. Once you have that, you can then follow up with emails that are beneficial to what their searching for as well as promoting products that you can earn affiliate commissions from.
There are many YouTube monetization methods, so do explore and don’t confine yourself to just one thing. What if YouTube decides to shut you down and remove all of your videos? That’s why you should always have a backup plan when it comes to making money.
What are your thoughts? And are you struggling to make money on YouTube? Please leave a comment down below and I will try my best to help you out!