I still recall the day I started my blog, how excited I was to venture into something completely new to me. I knew exactly what I wanted from my blog and I made sure that I knew exactly what to expect once I get started.
However, eventually, there will come times when you’re just not happy with your blog. In fact, you’re completely disappointed with your blog and the results that you are seeing.
No matter what you do, you can’t seem to see the light. No matter what content you publish, nobody cares to read it. This has happened to me various times throughout my blogging career.
I thought about giving up, but as you can see. I’m still here to this very day.
What I learned is that making money online is liking trying to shoot at a target with a bow and arrow. You’ll make some and you’ll miss some.
Regardless of how skilled you are, there will come a time when you have to ask yourself. Am I doing something wrong? Should I make adjustments to my approach?
In this case of blogging, you need to know what you expect from your blog (building a follower base or making money) and what you can do to reach your goals. If you miss your first shot, what can you do to improve it?
Even the biggest money makers online are constantly making adjustments. All you really need to do is remember what your objectives are and make adjustments along the way.
In this short article, I will go over a few tips to help you make adjustments to your blog, so you can eventually meet your goals. Without further ado, let’s get started!
Tip #1. Remind Yourself Of Your Objective
Do you remember why you started a blog? One of the biggest mistakes people make is forgetting about their objective. Once you forget about your objective, you’re also going to forget about what you need to do to meet that objective.
If you are new to blogging, please think about what is your purpose for starting a blog? What are your goals for starting an online business?
It doesn’t have to be about money! For example, I have a friend who blogs about his adventures. He doesn’t care about the money, he just wants to show the world how beautiful different countries are.
For him, he just wants to build a readership.
Unfortunately, due to lack of updates, his blog slowly died. So the problem he was facing is not working toward his objectives. After all, he wants to build a readership that follows him and his adventures.
But without new content, his visitor count started dropping like flies.
Now for you, it’s probably going to be different, so it’s important that you constantly remind yourself of your objectives and make adjustments to ensure that you are on the right track.
Tip #2. Leverage Social Sharing
One of the best ways to get your content in front of a lot of people is by leveraging social sharing. If your content is great, people will want to share it with their peers.
However, it needs to be easy. For example, having social sharing buttons on your blog will make it easy for someone to share your content. If you don’t have social sharing buttons, people will be less inclined to do so.
It just takes too much effort to copy and paste your content URL on each Social Media platform.
If you take a look at this blog post, I have social sharing buttons at the very top as well as one that follows as your scroll. This makes it more enticing to share because all they have to do is click on one of the Social Media Icons.
Just in case you’re wondering which plugin I use, feel free to check out Social Warfare.
Now can you imagine how many people you can reach if the person who shares your content has over a million followers?
Tip #3. Focus On Your Audience
One of the most encouraging things about blogging is having user engagement. When someone leaves a comment on my blog, it flatters me. It makes believe that whatever I’m doing is right.
If you don’t focus on your audience, they’re probably not going to engage as well. That’s why you should always focus on your audience.
For example, if your audience wants to read certain content, they’ll appreciate it if you produce those type of content. It’s quite simple, yet we still make this simple mistake.
I remember reading a blog about weight loss to do research for a friend. As I was searching for information, I stumbled upon a blog post that talks about playing video games.
It’s okay to ramble once in a while, but if you want to do good. You’ll want to focus on your content by producing content that your audience is interested in.
What I recommend is to survey your audience once in a while to find out exactly what they want to read. Here is a list of survey plugins that you can use on your WordPress website.
Tip #4. Build Your Email List
It’s easy to get a new visitor, but what’s hard is getting people to come back. That’s where email marketing comes into play. With an email list, you can reach out to your subscribers to come back to your blog.
This is a great way to build trust and a relationship. Which increases the chances of them sharing your content which can result in more visitors.
If you’re doing affiliate marketing, you can also use your email list to recommend products and services. By doing this, I have obtained quite a few repeat customers who have purchased various products and services.
It’s also far less expensive than the typical hit and run affiliate marketing method. In which you pay for traffic just to send them to an offer and never see them again. To be successful, you have to think about the lifetime value of your audience rather than what you can make right now.
Have you started your email list? If not, AWeber offers a 30-day free trial. Here’s a tutorial on how to build your email list with AWeber. It’s simple, not as expensive as PPC, and you can gain repeat traffic plus sales.
And that concludes my 4 tips to turn that frown upside down. It’s okay to be disappointed at your blog, but only if you know what you’re doing wrong. As long as you’re willing to accept your faults, you can use these tips to change for the better.
Just to recap:
- Remind yourself of your objectives, so you know what you need to do to meet it.
- Leverage social sharing because you can reach far more people.
- Focus on your audience because a blog without people means absolutely nothing.
- Build your email list to get repeat visitors to your blog. This will help you build a relationship with your audience which increases the likelihood of someone sharing your content.
Hopefully, this was helpful. If you need have any questions, please leave them down in the comments below. Just before you leave, I want to know how you handle the situation when you feel disappointed about your blog.