Today was another typical Monday where I had plans to have my regular lunch meet up to talk about our online business. Unfortunately, most had to bail out due to personal reasons.
Therefore, I ended up going to Mc Donalds for lunch by myself (I know… it’s bad food).
Anyways, while I was sitting at Mc Donalds. An angry customer wanted to speak to the owner to complain about the poor service. I should have known, the business owner is not on the premises. Why should he or she be there at all times right? That’s when a light bulb lit up in my head. As an online business owner, are you actually escaping the rat race?
Michael Gerber, The E-Myth
“If your business depends on you, you don’t own a business— you have a job. And it’s the worst job in the world because you’re working for a lunatic!”
What Is The Reason For You To Start An Online Business?
Working a regular day job limits our lifestyle and that’s why most people choose to start their own business. Whether it is an online or offline business, the end goal is to live life under their own terms.
For most people, it’s the freedom of Time, Money, and Location. However, depending on how you approach your online business. Freedom is far from reality.
An Online Business Is Not A One-Man Team
Although you can start an online business by yourself, in the end. You’ll need help once it becomes too big to be managed by yourself.
Can you imagine the owner of Mc Donalds working the cash register while flipping patties and taking care of the drive-thru? Heck no… he would go out of business fast.
Sure maybe he can manage it for a while, but for how long?
For some reason, that’s exactly how most people try to build up their online business. In the end, they’re getting burned out!
That’s why you need to follow the quote by Michael Gerber. You don’t want to work IN your business. What you want to do is work ON your business.
How To Stop Working “IN” Your Business
Well, the solution is quite simple! What you need are a system and automation. Since your business is online, you don’t need to hire physical employees to do certain tasks. You can let systems and automation take care of it!
For example, whenever I publish a new blog post. OnlyWire will instantly publish my latest blog posts on Social Media. This eliminates the need for me to do it manually.
Another example is that I batch my content and use WordPress TimeStamp to distribute articles throughout the week. This allows me to go on vacation or take time off without worrying about my online business.
A good question to ask yourself is: How long would your business survive without you being there? If your business cannot survive without you… then you are married to your business and it’s technically your job.
That’s why I always talk about removing yourself from the income source. If your income is dependent on your input, then you are not truly free from the word JOB.
To recap on what it takes to escape the rat race:
- You’ll need a system that works for you with automation.
- You can outsource content writers and graphic designers.
If you have a blogging business like mine, you can batch your work. Let’s say life gets in the way and I’m unable to produce content for my blog.
I have roughly 50 blog posts in the queue timestamped for each day. Which means, I can be on completed MIA mode for up to 50 days without having to worry about content.
That’s how you should operate an online business. You need to have a safety cushion just in case the unexpected happens. If you have any questions, please leave a comment below.
I am more than happy to help you by offering you my suggestions and advice. It’s not always about the money, so if you need additional help, feel free to contact me and I’ll offer you my guidance free of charge.