Sure, in order to earn a commission, you must generate sales. However, affiliate marketing is not just about selling.
When operating an affiliate marketing business, it is important that you focus on taking care of your audience instead of selling the products to earn a commission.
When you are too focused on selling a product, you forget what your viewers are actually looking for.
In my opinion, affiliate marketing reminds of me being a car salesman.
A good car salesman will always try to find out exactly what type of vehicle will best fit their customers lifestyle.
For example, if the client is buying a vehicle for his family with a newborn. A small sedan might not be the best option.
The same applies to affiliate marketing. You have to accept that you can’t sell a single product to everyone.
You’ll need the right targeted audience for the specific product.
Affiliate Marketing Success Is A Process
First of all, people don’t buy from those that they don’t trust. In the car buying industry. Cars don’t really sell themselves.
The salesperson develops a relationship with their customers by providing them with the right information to lead them toward a purchase.
Building A Readership (Trust)
For affiliate marketing, you don’t have any physical contact with your audience which makes it even harder to build trust.
One of the most commonly visited pages on a website is the about page. This page gives the viewers an idea of who they dealing with.
Once you have that covered, you can then provide information to help your viewers make an informative decision.
This is usually done in the form of a blog post or YouTube reviews.
Creating Valuable And Helpful Content
Regardless of your niche, your content should always be written to inform rather than to sell.
Most people are not impulsive buyers. Quite often, research is done through various lengths of time before a buying decision is made.
As an affiliate marketer, you can create content that helps these researchers make an informative decision.
Your affiliate links are then used to help you earn a commission if the researchers decide to buy.
Building Your Email List To Further Develop Relationship
No matter how amazing your content is. Some people just aren’t ready to buy yet. And that’s okay!
That’s why affiliate marketers, as well as other online businesses, use a marketing strategy called email marketing.
If you are interested in applying this marketing strategy into your online business, feel free to check out my other article on how to build an email list with AWeber.
Email marketing will allow you to further develop the relationship between you and your audience.
This is done by you providing more helpful information on the topic that they are interested in.
While doing so, you can also recommend products and services that might benefit your audience as well.
But of course, if your content was not very helpful. The likelihood of someone offering you their email is slim to none.
This is all thanks to how frequently we receive spam. Whether it is through phone calls or emails.
Which is why people are reluctant to give you their contact information. Do you feel the same way?
Do Your Research Before You Recommend
I’ve seen countless affiliate marketers try to sell without doing the research first.
The people who land on your product review pages are looking for information.
If you are not thoroughly going over the product. They will just find another affiliate marketing website.
It’s like going to a car dealership to buy a car.
Would you rather deal with a knowledgeable salesperson or a salesperson who only cares about selling you a car with no knowledge at all?
As an affiliate marketer, your job is not to sell. That the vendor’s job. Your main focus should be to provide your audience with the right information.
By doing so, you are going to help those who are on the edge of buying but just needed to make sure.
As long as you focus on helping your audience rather than earning commissions, you will earn more commissions.
Hopefully, you’ve learned a bit from this short article on why affiliate marketing is not just about selling.
If you have any other questions, please don’t hesitate to leave a comment down below and I will try my best to help you out.