In order to operate an online business successfully, you must achieve high conversions. Just because one is getting more traffic does not equate to higher income or profits.
Most beginners are told to focus on generating traffic, but that’s only part of the equation. Not that I’m trying to discredit the importance of generating traffic.
But getting your traffic to convert is what’s going to generate the money.
By the way, conversion can mean either sales or getting a new email subscriber (lead).
In this article, I will go over 8 reasons why your website is not converting. Don’t let your website die a miserable deaths by implementing the right steps.
8 Reasons Why Your Website Is Not Converting
#1. You Are Not Getting Enough Traffic To Your Website
Unfortunately, traffic is often the main cause for low or no conversion. This is typical to blogs that are new. And acquiring traffic when you are not established can be very tough.
That’s why many new bloggers purchase cheap traffic through sketchy sources. When you get emails asking you to purchase cheap traffic, simply ignore them.
Nothing good comes cheap! When you purchase cheap traffic, they are often generated through the use of bots and will only make your Google Analytics look like you had a skyrocket off traffic.
What you need is highly targeted traffic. For example, if you write an article on the best affiliate marketing program in 2020. You’ll want visitors who are interested in learning more about affiliate marketing.
This is why I recommend Jaaxy Keyword & Niche Research Tool to all of my readers who are interested in starting a blog. It helps you find targeted keywords to use in your blog.
This takes the guessing game out of the picture since it shows you how many users search for each keyword on a monthly basis and the difficulty to rank for it.
There are also other tools to optimize your website for search engines like SEMrush. It’s one of the most comprehensive SEO analytic software in the market today.
#2. Your Website Has Too Many Advertisements
Having advertisements can help increase your conversion. But having too many can appear as spam and decrease your user-experience.
I’ve seen many beginners use Google AdSense as their primary monetization method. This works very well if you are operating a news blog with lots of traffic already.
But for the average blogger, Google AdSense can actually reduce your conversions. When you display Google Advertisements on your website, you can earn money either through impressions or click-through.
But I don’t recommend this to most bloggers because you’re essentially telling your readers to go somewhere else. This is not good for building a readership and will lower your conversions.
#3. Your Website Is Not Mobile-Friendly
This has become less of an issue over the years because most WordPress themes are optimized for Mobile usage.
However, when you set up drag-and-drop landing pages, you should always double check the mobile and tablet aspect before calling it a finished job.
I remember setting up my landing page and I totally forgot to view how it looks on my mobile device. Long story short, I had to wake up in the middle of the night to fix it.
According to Google, a website that offers poor mobile experience will affect the overall ranking for the search engines. It will also drive readers away from your website.
#4. You Are Not Building Your Email List
Most people don’t make a purchase on their first visit, so having a form of communication with your visitors is essential to your success. A lead magnet is essentially a freebie that you give away to capture their email.
You can then communicate with your subscribers by offering them newsletters, offers, promotions, etc. This maximizes the exposure of your website, service, products, etc.
#5. Your Website Has Poor Navigation
Navigation is one of the biggest factors when it comes to retention rates. People don’t have time to figure out how to get around your website, so you want to make sure your navigation is clear.
Ensure that your website allows your readers to easily find information without having to go through a maze. This improves conversion as well as brownie points for Google.
Do you remember when applying for Google AdSense? One of their requirements is to have easy website navigation.— You can do this by categorizing your topics and setting up an easy to follow menu.
#6. You Don’t Have A Content Strategy
When you’re producing content, you want to ask yourself the following questions:
- What kind of product are you promoting?
- Who is likely to buy your recommended product?
- Why would they buy your recommended product? Does it help them in any way?
In short, your content should always have intent. But the main intent is to help your readers solve a problem.
For example, if your article is about how to make money online. Your readers should know how to make money online after reading your article.
#7. You Aren’t Targeting The Right Audience
When it comes to your website design, blog posts, product promotions, etc. It should cater to a specific group of audience.
If you’re trying to make money on a fitness website, you wouldn’t want to write about how many licks to get to the center of a tootsie pop.
Again, a great way to get your content in front of the right people is by utilizing proper keywords in your articles. You can also promote your articles in social media groups that are related to your niche topic.
#8. You Don’t Have Clear Call To Actions
Call to actions are designed to entice your visitors to buy a product, service, or to simply collect an email. When your website doesn’t have a clear call to action, your conversion rate suffers.
This is because your readers don’t know where to go to take action.
There are many tools in the market that allows you to generate professional call-to-actions within your articles. This can be something as simple as a button for your readers to click.
A business requires sales to stay in business. The same applies to your online business. It’s not as simple as starting a website and become successful overnight.
There are many strategies that you must implement. If your website is currently lacking conversion. I hope my 8 reasons why your website is not converting can give you a better understanding as to why.
Most importantly, you’ll want to focus on creating content for your readers. As long as that’s your main intention when developing your website, you will do just fine.
If you go back and read my 8 reasons again, you’ll notice that it all comes down to providing your visitors a good experience.
I hope this was helpful, if you have any questions, please let me know by leaving a comment down below and I will try my best to help you out.