A blog without traffic is like a franchise without customers. You’re not going to make any money and that’s a fact. Before you blame anyone, you must understand that there are many variables when it comes to driving traffic to your blog.
As a matter of fact, how do I get traffic to my blog or website is one of the most frequently asked questions in this industry. One of my readers just started his blog and is wondering why he is not getting any traction. You can check out his website by clicking here. He writes about self-development and how to better yourself by leveling up.
I do understand the importance of his question. Chances are, most of my readers are going to wonder the same. That’s why today I will go over 6 reasons why your blog gets no traffic. Without further ado, let’s dive right into it!
6 Reasons Why Your Blog Gets No Traffic
Reason #1. Your Blog Is Too New
There’s no magic bullet when it comes to making money online. My blog didn’t get the attention it gets now from the get-go. As a matter of fact, I’m still building up my traffic as I type this article. If you have just started your blog a couple of weeks or months ago. Chances are, Google and other search engines have just started recognizing you.
You must give it time because the search engine bots are trying to index your content. You can try speeding things up by using your Google Search Console or manually request Google to index you by clicking here.
If your blog is new, you should focus on building quality content that entices people to link back to you. Give it around 2 to 3 months and the search engines should have you ranked. *You can get ranked much sooner. Smart Affiliate Hub was ranked after 2 days with the training provided by Wealthy Affiliate!
Reason #2. Your Blog Posts Are Low Quality
For those of you who have been following my blog since the beginning will remember how often I emphasize the importance of high-quality content. The purpose of a blog is to deliver value and if your blog posts are low quality, your readers will not stick around.
It’s not always about getting new readers, it’s about retaining your existing readers. Your blog is a business if it’s designed to help people and eventually generate money. A business without returning customer wouldn’t last very long. Imagine public transportation in your neighborhood. Do you think the bus and taxi industry would survive if everybody rides once and never comes back? What about places like Disneyland? Even the famous Disneyland wouldn’t survive if they don’t have repeat business.
Tip: If you feel like your blog posts are not high quality. That’s okay! As long as you recognize it, you can go back and update your blog posts. Click here to learn how to write quality blog posts.
Reason #3. You Are Not Optimizing Your Blog For The Search Engine (SEO)
You will hear the word SEO throughout your entire blogging career. Optimizing your content allows search engines to rank you accordingly. The goal of SEO is to get you ranked on the first page of Google, so you can take advantage of Google’s traffic.
Google is the largest search engine on the internet. If you can rank your content on the first page of their search result. How many people do you think would visit your website?
Personally, I use a tool known as the Jaaxy Keyword and Niche research tool. It provides me with statistics on specific keywords. For example, if I’m trying to rank for how to make money online. It will display stats such as traffic, competition, etc. Here are some SEO tools that will really help you out!
Reason #4. You Are A Blogger, Not An Internet Marketer
A lot of people blog, blog, and blog, but don’t see any traffic. The problem is not because blogging doesn’t work. Blogging works, but you also need to know how to market your content.
At first, you’re not going to get a lot of Google love. You’re not going to get a lot of organic traffic from the search engines. So what else can you do to get traffic? By marketing of course!
Share your blog posts on Social Media. Network with people in your niche! Leave helpful comments on other people’s blog. These are all great ways to market yourself and your content.
It’s like building a swimming pool in your neighborhood without telling anyone about it. Do you think people are going to magically show up? Probably not.
Reason #5. You Are Not Being Consistent Enough
Consistency is important when it comes to blogging. If I was a reader, I would like to see new content coming from you. If you blog today and stop blogging for a month. I’ll assume that your blog is inactive or maybe even dead. This is why search engines rank websites that are updated regularly. Their goal is to rank websites that deliver value and constantly drive traffic.
However, don’t take this the wrong way. Posting consistently can be at any frequency. You can do it once a day or twice a week. It’s totally up to you, but make sure each article that you post delivers value to your readers. If you want to post twice a week or once a month, make sure you stay consistent with it.
Reason #6. Relies Heavily on Paid Traffic
Paid traffic is not a bad thing, but if your blog depends on paid traffic. What do you think happens when you stop paying? Well, the traffic stops of course!
That’s why I build my blog, so I can get traffic from search engines for years to come. As long as I don’t get penalize of course haha!
If your blog is not getting traffic, it’s probably because of one of the reasons above. Maybe multiple reasons. Regardless, you should continue to build quality content and make sure you market them as you go. Over time, the search engines will start to develop trust in you. It takes time, but I see it as a good thing. I wouldn’t want a random blog to come in and outrank me instantly.
Are you not getting traffic to your blog? How do you plan on increasing your blog’s traffic?