As we all know, in order to make money from a blog, you will need both good content and good traffic. It sounds simple yes? However, it’s not as simple as it sounds.
In fact, the majority of the blogging population struggle with this every single day.—Some are struggling to create good content and most don’t have the slightest clue on how to get traffic.
Last week, I asked a simple question to my blogging friends. How do you make money from blogging?
Collectively, they said to make money from blogging, you’ll need to write quality content that solves a problem.
What they said is true, but that’s only half of the formula to success. Most bloggers don’t make money because they don’t know how to effectively market their content.
You can create the best blog post in the world. What good is it if nobody is going to read it?
As a blogger myself, I’ve tried many tactics to market my blog. I’ve done some marketing that really made a difference for my blog, but I’ve also done marketing that did more harm than good.
In this article, I will go over what bad marketing is and 5 marketing practices that will kill your blog, so you don’t make the same mistakes. Without further ado, let’s dive right in!
What Is Bad Marketing For Bloggers?
Bad marketing happens when you promote your blog for the wrong reasons and in the wrong places. I’ve seen bloggers promote their latest blog posts that don’t relate to the group’s niche.
For example, I was in a group on Google+ about how to make money online. This user decides to share his or her blog post on how to lose weight fast in this group.—Do you see the problem there?
When you pitch your blog to a group of people who are not interested in your niche. You will just end up annoying these people rather than gaining traffic.
Sometimes bad marketing can also happen because of your marketing practices. Let’s say you’re targeting the right audience, but you’re not marketing to them the right way.
That’s why I am going to go over bad marketing practices that you need to avoid.
Marketing Practices That Will Kill Your Blog
#1. Link Spamming
Link spamming is definitely one of the most common things I’ve seen bloggers do since the beginning of blogging. What usually happens is, the blogger will leave a comment on a blog post and explicitly include his or her link. The reason for this action is to drive traffic to his or her own website.
In the beginning, it wasn’t a problem for me, but as my blog continues to grow. Link spamming is becoming more frequent and that’s why I moderate every comment on my blog.
Another place you’ll notice link spamming is in forums and social media websites. Often times, these people would post on forums asking for people to check out their website.
Keep in mind, forums and social media are built for communities. Once your name gets out there as the spammer, you’re probably not going to get any positive results again.
That is unless you’re willing to change the name of you and your business frequently.
#2. Not Knowing Your Audience
When you’re marketing your blog posts, you should know who your readers are.
For example, you don’t want to publish a blog post on how to lose 100 lbs fast for obese people in a group talking about how to get a six-pack.
Also, when developing your content and SEO strategy, knowing your audience will help you understand who they are and what they are looking for.
#3. Not Tracking and Scaling
There’s no such thing as the perfect marketing strategy. That’s why it’s important to track your marketing tactics to determine how effective it is.
In fact, you should track and test your marketing tactics at least once a month. Run some A/B testing to see which one converts better.
If one is converting better than the other, take the successful one, tweak it, and test it again.
#4. Posting Whenever You Want
Consistency is very important especially for those who are trying to build a readership. Let’s say you decide to start off with publishing 1 blog posts per day.
Then all of a sudden, you start publishing once every couple of days. This level of inconsistency will throw off your subscribers/readers.
#5. Only Spends Time On Social Media Once Per Day
Not everybody is on social media 24/7. Let’s say you published your latest post at 3 AM, you’re only going to get traffic from your followers who are online at the time.
That’s why I recommend publishing every 2 to 3 hours, so you can get as much impression as possible to maximize traffic. Also, its social media for a reason! Go follow, like, and share content with other people! (:
That concludes my 5 marketing practices that will kill your blog. If you think you are marketing your website properly, but still not making any progress. I suggest that you rethink your marketing strategies.
Do you have something else to add to this article? If you do, please share it with us by leaving a comment down below!
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